“Marketing automation” is a popular buzzword in the marketing industry at the moment, but a lot of folks aren’t even sure what it is, let alone how to use it. But statistics suggest it’s worth understanding.
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One way to attract prospects and convert them to renters —and retain those renters— is to create and distribute content that’s valuable and relevant to them. It’s a technique called content marketing, and it’s become incredibly popular.
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The future is technology-focused, according to #AptChat Nation, who cite artificial intelligence, automation, and virtual reality as key components in tomorrow’s apartment marketing.
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With 2015 coming to a close, it’s the perfect time to look back at what’s happened in apartment marketing over the last 12 months.
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This week, the #AptChat was all about you … your role as an apartment marketer, how...
Read MoreOur latest #AptChat focused on the latest trends in new media for apartments. We talked about evolving content strategies, managing media strategies, and what new media we’ll be implementing this year. Check out the...
Read MoreOur latest #AptChat was a Free-For-All Friday. We focused mostly on resident communications through newsletters, blogs and text messages. Check out the highlights from our discussion, below: @maggieforrent we are launching...
Read MoreOur latest #AptChat focused on content marketing for apartments. We talked about types of content marketing, planning a content roadmap and measuring the success of your content marketing efforts. Check out the highlights from...
Read MoreOur latest #AptChat focused on Multifamilypro’s Brainstorming Sessions in Las Vegas this week. Check out the highlights from our conversation below! Question 1: Have you ever attended a #mfbsconf before? What are your...
Read MoreOur latest #AptChat was a Free-For-All Friday, which means you set the topics, you asked the questions. We covered everything from friendships with residents to workplace bullying and social media. Check out the highlights...
Read MoreOur latest #AptChat was all about communicating with residents, and how much is too much. We covered different forms of resident communication, asking for resident feedback and centralized customer relationship management tools....
Read MoreOur latest #AptChat was all about selling the renting lifestyle. Check out the highlights from our discussion: Question 1: Are you seeing more people renting by choice? If so, what can you do to make sure your messaging appeals...
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