Our latest #AptChat was all about selling the renting lifestyle. Check out the highlights from our discussion:

Question 1: Are you seeing more people renting by choice? If so, what can you do to make sure your messaging appeals to this audience?

Question 2: What are some good ways to promote a specific lifestyle while consider fair housing regulations? What good ideas have you seen?

Question 3: Do you see prospects wavering between buying & renting? What are the top reasons you can use to get them to lease?

Question 4: Time to name names. What are some great lifestyle-focused marketing campaigns you’ve seen lately?

Now it’s your turn. What are ways to sell the renting lifestyle vs. buying. Have you seen any great lifestyle-focused marketing campaigns? Leave your input in the comments.

Don’t miss our next #AptChat on Friday, September 21 at 4 pm EST.