Conversion Goals: What Metrics Should Matter Most for Apartment Marketers
To be an effective marketer, you have to be able to glean insights from the metrics you’re tracking. But that’s often easier said than done.
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Tag: apartment internet marketing
What Apartment Marketers Want from Internet Listing Services
Debating the Internet Listing Sites (ILSs), including budgeting, ideas to improve performance, managing your listings and more. Here are the highlights from the #AptChat held on March 3rd, 2015.
Read MoreContent Marketing for Apartments
Our latest #AptChat focused on content marketing for apartments. We talked about types of content marketing, planning a content roadmap and measuring the success of your content marketing efforts. Check out the highlights from...
Read MoreBrainstorming Conference 2012 Preview
Our latest #AptChat focused on Multifamilypro’s Brainstorming Sessions in Las Vegas this week. Check out the highlights from our conversation below! Question 1: Have you ever attended a #mfbsconf before? What are your...
Read MoreFree-For-All Friday Recap
Our latest #AptChat was a Free-For-All Friday, which means you set the topics, you asked the questions. We covered everything from friendships with residents to workplace bullying and social media. Check out the highlights...
Read MoreFree-For-All Friday Recap
Our latest #AptChat was a Free-For-All-Friday, which means you asked the questions and picked the topics. We covered everything from “smaller” apartments search sites (think PadMapper, Lovely, and Apartment List) to...
Read MoreMaking the Most of Prime Leasing Season
We’re getting into the busy leasing season, so the focus of our most recent #AptChat was all about making the most of this prime time of year. Here are some of the highlights from the discussion: Question 1: What are the...
Read MoreFree-For-All Friday Recap
Our most recent #AptChat was a Free-For-All Friday, which means you asked the questions and picked the topics. We discussed the importance of being “green” and how to cut through the noise when it comes to social media. Here are...
Read MoreMeasuring the Success of Your Marketing
Our latest #AptChat was all about measuring the success of your marketing. We wanted to know how you monitor and track your marketing sources and measure results. We also wanted to hear what you do with this information, and how...
Read MoreCost-Per-Lead or Cost-Per-Lease?
Welcome back, #AptChat-ters! After a few weeks off for the holidays, we wanted to dive right back into things for our first chat of the new year. There are always a lot of questions about all the different advertising choices...
Read MoreTalking #AIMConf with Steve Lefkovits
As the Apartment Internet Marketing Conference concluded, we decided to try something a little different for #AptChat. I sat down with the event organizer, Steve Lefkovits, and picked his brain about the topics that generated...
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