Setting Your Property Apart Might Be Simpler Than You Think

With more apartment hunters beginning their search online, Internet Listing Sites are more important than ever before, and properties have to set themselves apart when prospects contacts them through an ILS.

But how?

That question was at the center of this week’s #AptChat; these are the highlights.

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How can properties set themselves apart after a prospect contacts them through an ILS?

@AptChat Actually follow up! And in a timely manner. #AptChat

— Danielle C. Noel (@daniellecnoel) November 10, 2015

@30lines It is! But the number of communities that don’t follow up or just send a canned email is ridiculous! #AptChat — Danielle C. Noel (@daniellecnoel) November 10, 2015

@daniellecnoel @30lines it’s not just about follow up – it’s also about the time it takes to respond. We are too too slow #aptchat

— Heather Blume (@artchickhb) November 10, 2015

@artchickhb @30lines So true! It goes back to time mgmt, but the company that implements chat and txt msg well will do the best IMO #aptchat — Danielle C. Noel (@daniellecnoel) November 10, 2015

@daniellecnoel Do you know of any call centers that are helping to manage text messages and/or social DMs? #AptChat

— Apartment Chat (@AptChat) November 10, 2015

@daniellecnoel @AptChat Hmmm as of right not it’s not on our radar. It’s something we can definitely think about, though! #AptChat — Mika McIntosh (@GoggleBoy) November 10, 2015

@AptChat @daniellecnoel Call centers are only good for very basic interaction. They typically just read off of a script. #aptchat

— -ortiz~ (@ortizwastaken) November 10, 2015

@ortizwastaken @AptChat Not true. So not true.#Aptchat — Danielle C. Noel (@daniellecnoel) November 10, 2015

@daniellecnoel @ortizwastaken @AptChat sadly, that’s the perception. It may not be true…but it is the perception. #aptchat

— Heather Blume (@artchickhb) November 10, 2015

@daniellecnoel @AptChat I’m open to hear other options… We have limited our call centers to basic phone answering and rerouting #aptchat — -ortiz~ (@ortizwastaken) November 10, 2015

@ortizwastaken @AptChat I can personally say that @EntrataSoftware ‘s leasing center is amazing. I’ve listened to hundreds of calls #aptchat

— Danielle C. Noel (@daniellecnoel) November 10, 2015

@ortizwastaken @AptChat We had it setup to answer after three rings. All calls. Made a HUGE difference with leasing numbers! #AptChat — Danielle C. Noel (@daniellecnoel) November 10, 2015

@ortizwastaken@AptChat Yes! I spoke at their Summit 2 years ago on our findings. it was awesome to have hard facts prove the value #Aptchat

— Danielle C. Noel (@daniellecnoel) November 10, 2015

In light of this discussion, it seems we need an entire chat about follow-up and improving response times!

Until then, check out this Pinterest board dedicated to lead response time, created by #AptChat participant Heather Blume (@artchickhb).

Our next #AptChat will be Tuesday, November 17, 2015 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!