Believe it or not, the best marketing tools don’t always carry a heavy price tag. There are lots of inexpensive or free tools, tactics and techniques that can help you accomplish a variety of goals, from generating traffic to creating quality images.

In fact, they were the focus of our latest #AptChat; these are the highlights. (Click on the links to jump straight to a specific question.)

What are your favorite “go-to” inexpensive techniques and tactics when you need to generate traffic on a minimum budget?

What are some inexpensive ways to promote your resident referral program? How can you get more residents to participate?

Let’s talk online. What are your favorite low-cost tools to help you create content, make great images, manage social/email?

What are some other inexpensive tools you’ve used? Are there tools you wish you/your team could use more?

What are the paid tools that have been worth the investment? When do you decide to pay for a tool and add it to the budget?

Our next #AptChat is slated for Tuesday, July 5, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!