Predicting the Future of Apartment Marketing
The future is technology-focused, according to #AptChat Nation, who cite artificial intelligence, automation, and virtual reality as key components in tomorrow’s apartment marketing.
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Author: Melanie McIntyre
Showcasing Your Marketing Accomplishments to Your Team
Marketers often have to prove their worth to the rest of their team, largely because their efforts are considered an expense rather than an investment.
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Conversion Goals: What Metrics Should Matter Most for Apartment Marketers
To be an effective marketer, you have to be able to glean insights from the metrics you’re tracking. But that’s often easier said than done.
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2016 NMHC OPTECH Conference & Exposition
This week’s #AptChat fell right in the middle of the 2016 NMHC OPTECH Conference & Exposition, so we thought it was the perfect time to talk about how tech trends are impacting apartment marketing.
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How to Deliver Bad News to Residents
No one likes being the bearer of bad news, but seeing as it’s an inescapable aspect of resident communication, it’s critical for apartment companies to know how to deliver it effectively and as painlessly as possible.
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