Current customers and leads are tracked with property management software, non-industry specific tools like Salesforce, good ol’ fashioned Excel spreadsheets, or some combination thereof. The goal is to improve follow-up, data collection, internal communication and processes, but system integration and customization are often difficult, if not impossible.
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Social media plays an important role in marketing, so it’s crucial to anticipate where it’s headed.
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Most apartment marketers have relied on Google advertising for years, but the way it’s used and the extent of its use varies from company to company and property to property.
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Amazon Echo and Google Home have put smart home technology back into the spotlight. What does that tech mean for the apartment industry, specifically marketers?
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Every leasing team wants residents to renew. What’s less clear is how they should go about getting renewals.
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