We talk a lot about creating a “sense of community” in apartment industry conversations and surveys. It’s common knowledge that building a strong, excited community that advocates for your brand has value, and we’re curious to know how you’re achieving that.

During this week’s #AptChat, we discussed what you’re doing to create community at your property and in the neighborhood where your residents live, work, and play. These are the highlights. (Click on the links to jump straight to a specific question.)

Is community all about events? How do you choose the events you host? How do you mix things up to appeal to more residents?

(This one comes from @kimbean_): How do you translate “sense of community” to your online presence?

What are some community-building ideas that you’ve seen and liked, but haven’t had a chance to try yet? Who’s doing it well?

How do you track “community”? How do you budget for it? How do you know what’s working and how it adds to the bottom line?

Our next #AptChat is slated for Tuesday, June 28, 2016 at 12 pm Eastern, and we’ll be discussing marketing tools that don’t break the bank. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!