How To Keep Your Marketing Consistent
Brand consistency across digital and print marketing collateral is essential, and standards and tools that are easy to share across your team and across properties make that easier to manage.
Read More
Tag: Marketing
Digging Deep Into Prospect Data
With leads coming from so many different places —calls, your website, ILSs, email, even social— staying on top of them is no easy feat. Continually refining your tracking and follow-up processes is key.
Read MoreMeasuring the Success of Your Marketing
Our latest #AptChat was all about measuring the success of your marketing. We wanted to know how you monitor and track your marketing sources and measure results. We also wanted to hear what you do with this information, and how...
Read MoreGet More Out of Your Property Tours
This week, we wanted to go on-site and explore one of the more time-honored traditions of apartment marketing — the property tour. Let’s get right to the recap, shall we? What is the one mistake that you see too many...
Read MoreThe Numbers on Craigslist
“Craigslist is not for everyone. And it doesn’t work well in all markets. Not a ‘one size fits all’.” ~ Lisa TrosienFor our first chat of 2010, we decided to jump right into the deep end. We...
Read More2010 Resolutions for Multifamily
Yesterday was our last #AptChat of the year, so we appropriately looked forward to 2010 and discussed our top resolutions for property managers. (Thanks to the Houston Apartment Association for the topic suggestion!) Here’s our...
Read More
