Our latest #AptChat was all about selling the renting lifestyle. Check out the highlights from our discussion: Question 1: Are you seeing more people renting by choice? If so, what can you do to make sure your messaging appeals...
Read MoreOur latest #AptChat was all about perfecting the all-important property tour. This is a critical step in the leasing process, and we got some great insight from our participants about making the most of it. Check out some of the...
Read MoreWe’re getting into the busy leasing season, so the focus of our most recent #AptChat was all about making the most of this prime time of year. Here are some of the highlights from the discussion: Question 1: What are the...
Read MoreOur most recent #AptChat was a Free-For-All Friday, which means you asked the questions and picked the topics. We discussed the importance of being “green” and how to cut through the noise when it comes to social media. Here are...
Read MoreOne topic that always seems to stir up a lot of debate in the apartment is that of amenities. What do residents want? What generates the most interest along the property tour? What amenities are going out of style? We decided to...
Read MoreSocial networking sites like Facebook and Twitter have been getting a lot of buzz recently, but some people would argue that apartment operators would get more bang for their buck focusing on a blog for their property. We...
Read MoreFor last week’s Apartment Chat, we decided to veer away from marketing-related topics to discuss another issue that every apartment operator faces — how to manage fixed expenses like property taxes, insurance,...
Read MoreLast week’s discussion about marketing apartments on Craigslist stirred up a lot of questions. So many in fact, we wanted to follow it up with a Part II to address some of the great questions that came in. Here are some of...
Read More“Craigslist is not for everyone. And it doesn’t work well in all markets. Not a ‘one size fits all’.” ~ Lisa TrosienFor our first chat of 2010, we decided to jump right into the deep end. We...
Read MoreFor Apartment Chat #21, our topic was Using Photos and Videos to Market Apartments. Here are some of the questions and highlights from the chat: Question 1: What are you doing to take advantage of photos and/or videos in your...
Read MoreThis week, our topic was Lead Generation. Here are some of the questions and other highlights from the chat: Question 1: What is the most effective way to increase traffic: Print, online, events, or special offers? Becky Amross:...
Read MoreWe’d like to thank Doug Miller and Jen Piccotti from SatisFacts for leading a great conversation about resident retention on this week’s chat. They provided lots of hard-hitting stats about the true costs of resident...
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