Showcasing Your Marketing Accomplishments to Your Team
Marketers often have to prove their worth to the rest of their team, largely because their efforts are considered an expense rather than an investment.
Read More
Tag: apartment marketing metrics
Conversion Goals: What Metrics Should Matter Most for Apartment Marketers
To be an effective marketer, you have to be able to glean insights from the metrics you’re tracking. But that’s often easier said than done.
Read More
The C-Suite: How To Impress, Build Trust, And Educate
Communicating the value of your marketing to the C-Suite isn’t always easy, especially when it comes to proving the effectiveness of your efforts.
Read More
What Numbers Matter? Metrics and Reporting for Apartment Marketers
Apartment marketing reports, key metrics and benchmarks, including a great debate about what Cost Per Lead should really look like. Here are the highlights from the #AptChat held on February 17, 2015.
Read MoreCost-Per-Lead or Cost-Per-Lease?
Welcome back, #AptChat-ters! After a few weeks off for the holidays, we wanted to dive right back into things for our first chat of the new year. There are always a lot of questions about all the different advertising choices...
Read More
