The student housing market presents particular challenges and opportunities. And with the 2016 NMHC Student Housing Conference and Exposition underway, as well as a new school year, we thought it would be an opportune time to discuss it.

To learn what students are looking for, where to reach them, and how we can better compete for their business, check out the highlights from our latest #AptChat. (Click on the links to jump straight to a specific question.)

What are today’s students looking for in housing? How are we meeting those demands?