Marketing campaigns, social media content, community engagement and more from outside the apartment industry can serve as valuable inspiration to those of us in it.

So this week, we asked #AptChat Nation which brands continually grab their attention, and what ideas they’d like to steal and apply to their own communities; these are the highlights. (Click on the links to jump straight to a specific question.)


What are some of your favorite companies you regularly look to for marketing inspiration? (Bonus points for local businesses!)

Can you share an example of something this company has done that stood out to you?

Have you noticed any overarching trends and/or themes across marketing from other industries? If so, what stands out?

What kind of trends have you noticed as far as the marketing channels where other companies are focusing their efforts?

What are some ways apartment marketers can leverage these trends we’re seeing elsewhere? Can you share what you’ve done?

What’s your current favorite campaign, or the one marketing idea that you most want to steal and apply to your community?

Last few minutes! What else can we learn from marketing outside the industry? Any other observations/tips you’d share?

Our next #AptChat is slated for Tuesday, January 17, 2017 at 12 pm Eastern, and we’ll be discussing content marketing for apartments. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!