Involving residents in your apartment marketing has clear rewards. Getting them to advocate for your community boosts the quality and quantity of your leads, and tapping them to create content results in photos and videos that can be fashioned into compelling marketing materials.
Read More
No one likes being the bearer of bad news, but seeing as it’s an inescapable aspect of resident communication, it’s critical for apartment companies to know how to deliver it effectively and as painlessly as possible.
Read More
To win as many renters as possible, apartment communities commonly offer an array of amenities and services, from WiFi lounges and dog parks to yoga classes and package delivery. However, it’s no secret that many of those perks are, at best, underutilized.
Read More
Whether it’s good or bad, resident feedback is useful. However, it can be difficult to obtain and requires a fairly quick response rate, which means apartment companies must have a process in place to handle it effectively.
Read More
For years, apartment companies have offered residents incentives for making referrals and paying their rent on time, but lately they’ve gotten a little more creative.
Read More
We talk a lot about creating a “sense of community” in apartment industry conversations and surveys. It’s common knowledge that building a strong, excited community that advocates for your brand has value, and we’re curious to know how you’re achieving that.
Read More
People talk.
It’s a fact of life, and these days talk about a business can happen in very public forums— often in the form of a review.
Read MoreOur latest #AptChat was a Free-For-All Friday. We focused mostly on resident communications through newsletters, blogs and text messages. Check out the highlights from our discussion, below: @maggieforrent we are launching...
Read MoreOur latest #AptChat was a Free-For-All Friday, which means you set the topics, you asked the questions. We covered everything from friendships with residents to workplace bullying and social media. Check out the highlights...
Read MoreOur latest #AptChat was all about communicating with residents, and how much is too much. We covered different forms of resident communication, asking for resident feedback and centralized customer relationship management tools....
Read MoreMost of the time, this is a great industry that we work in. But at any given apartment community on any given day, we all know that anything can happen, from burglaries fires to rapes, drug busts or worse. Yet many apartment...
Read MoreOne topic that always seems to stir up a lot of debate in the apartment is that of amenities. What do residents want? What generates the most interest along the property tour? What amenities are going out of style? We decided to...
Read More
