ILS Advertising
Renters are increasingly turning to ILSs throughout their apartment search, as they offer a wealth of inventory and rich media.
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Author: Melanie McIntyre
The Price Is Right: Rent Rates & Ancillary Income
Thanks to a low level of apartment vacancies, rent rates are rising across the country. This is good for landlords and challenging for apartment marketers.
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Selling Your Marketing To The C-Suite
Selling your marketing efforts to the c-suite can be tricky. Clear and concise communication is just the tip of the iceberg. You also have to build trust, and prove that your work has value.
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Advertising Efforts
Getting the most of out your advertising dollars requires vigilance. Not only do you have to stay on top of technological innovations, you constantly have to measure the effectiveness of your efforts and adjust accordingly.
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The Ideal Apartment Marketing Team
Imagine you had the power to reinvent your marketing department today to meet the ever-changing demands of the apartment industry. What would you do?
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