Welcome back, #AptChat-ters! After a few weeks off for the holidays, we wanted to dive right back into things for our first chat of the new year.
There are always a lot of questions about all the different advertising choices available to apartment marketers, not to mention the various cost models offered by many of these partners. We wanted to see if you preferred one pricing model over the other … here are some of the highlights from what you had to say:
Why should I want to pay for leads? How do I know if they are any good?
My company HATES cost per lease. I think it’s really fair. What are the benefits of Cost Per Lease?
If I had to pick *one* model, would it be pay per lead, pay per lease or straight ILS? And why?
More Resources:
- Full transcript from the January 7th #AptChat
- Refine ROI with Actionable Marketing Analytics by Steven Everett, Director of Marketing / Regional Director at Thies & Talle Management
- Why Cost per Lease is a terrible metric and what you can do about it by Bill Szczytko, IT Manager for Maryland Management
Where do you stand on the cost-per-lead vs. cost-per-lease debate? Do you have a preference? What about flat subscription advertising packages? Share your experiences and leave your feedback in the comments.
