Author: Melanie McIntyre

Location, Location, Location: Using Geo-Targeting & Beacons To Market Apartments

Location-specific advertising is all the rage in retail these days, but we expect its use to jump in the months ahead as more marketers outside the industry become familiar with it.

Further, we think this new form of advertising —which uses a consumer’s location to provide them with particular ads on their mobile device— is ripe for use in apartment marketing.

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