Location-specific advertising is all the rage in retail these days, but we expect its use to jump in the months ahead as more marketers outside the industry become familiar with it.
Further, we think this new form of advertising —which uses a consumer’s location to provide them with particular ads on their mobile device— is ripe for use in apartment marketing.
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With the majority of apartment hunters starting their search online, getting visitors to your property website is more important than ever before. Unfortunately, there’s no silver bullet for improving your search ranking.
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Although there are more resources than ever before to help you know when to contact prospects and which ones are the most interested in buying from you, follow-up is still a struggle for many apartment companies.
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People talk.
It’s a fact of life, and these days talk about a business can happen in very public forums— often in the form of a review.
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The start of a new year presents the perfect opportunity to make change, so what better time to focus on what you want to do differently with your marketing?
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