Digging Deep Into Prospect Data
With leads coming from so many different places —calls, your website, ILSs, email, even social— staying on top of them is no easy feat. Continually refining your tracking and follow-up processes is key.
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Tag: lead management
Customer Relationship Management Tools
Current customers and leads are tracked with property management software, non-industry specific tools like Salesforce, good ol’ fashioned Excel spreadsheets, or some combination thereof. The goal is to improve follow-up, data collection, internal communication and processes, but system integration and customization are often difficult, if not impossible.
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Tips, Tricks & Tools for Top-Notch Lead Follow-Up
Although there are more resources than ever before to help you know when to contact prospects and which ones are the most interested in buying from you, follow-up is still a struggle for many apartment companies.
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