Getting the most of out your advertising dollars requires vigilance. Not only do you have to stay on top of technological innovations, you constantly have to measure the effectiveness of your efforts and adjust accordingly.
Read MoreSocial media may have recently surpassed email in terms of total share of our time spent online, but email is still an incredibly effective way to reach your audience (and email is still the most popular online activity on...
Read MoreLast week, Tami Siewruk and her team pulled off a great new event called the Optimization Summit (#OptSum on Twitter). Billed as an opportunity not just to hear about social media and online marketing, but a chance to dig into...
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