Welcome to the Apartment Chat!

#AptChat was previously a weekly discussion about the apartment industry housed on Twitter. However, we've since developed a new framework to continue building our community of engaged, informed apartment marketers.

19 July 2017 ~ 0 Comments

Volunteering, Philanthropy And The Benefit Of Getting Your Residents Involved

volunteering, philanthropy, and staff and resident involvement

Corporate social responsibility is a hot topic these days. That’s why this week’s #AptChat is focused on volunteering and philanthropy, and how involving your staff and residents in your efforts can help build a stronger, more engaged community.

19 June 2017 ~ 0 Comments

Instagram and Snapchat – Social Stories For Apartment Marketing

instragram and snapchat for apartment marketing

When it comes to marketing, it’s important to be where your audience is. And these days, it’s very likely that the folks you’re trying to target are hanging out on social media, particularly visual-based platforms Instagram and Snapchat.

14 June 2017 ~ 0 Comments

Preview: 2017 NAA Education Conference & Expo Marketing Sessions

2017 naa education conference and expo preview

With the 2017 NAA Education Conference & Exposition just days away, it seemed like the perfect time to discuss a few of its marketing-related sessions and topics with #AptChat Nation.

17 May 2017 ~ 0 Comments

How To Get Residents Involved In Your Apartment Marketing

how to get residents involved in your marketing

Involving residents in your apartment marketing has clear rewards. Getting them to advocate for your community boosts the quality and quantity of your leads, and tapping them to create content results in photos and videos that can be fashioned into compelling marketing materials.

10 May 2017 ~ 0 Comments

The Latest Marketing Trends Impacting Multifamily

latest marketing trends impacting multifamily

With the 2017 Apartment Internet Marketing Conference underway, it seemed like the perfect time to discuss the latest marketing trends impacting multifamily.

04 May 2017 ~ 0 Comments

How To Keep Your Marketing Consistent

how to keep your apartment marketing consistent

Brand consistency across digital and print marketing collateral is essential, and standards and tools that are easy to share across your team and across properties make that easier to manage.

26 April 2017 ~ 0 Comments

Digging Deep Into Prospect Data

digging deep into prospect data

With leads coming from so many different places —calls, your website, ILSs, email, even social— staying on top of them is no easy feat. Continually refining your tracking and follow-up processes is key.

20 April 2017 ~ 0 Comments

Customer Relationship Management Tools

customer relationship management tools

Current customers and leads are tracked with property management software, non-industry specific tools like Salesforce, good ol’ fashioned Excel spreadsheets, or some combination thereof. The goal is to improve follow-up, data collection, internal communication and processes, but system integration and customization are often difficult, if not impossible.

19 April 2017 ~ 0 Comments

Predicting The Future Of Social Media


Social media plays an important role in marketing, so it’s crucial to anticipate where it’s headed.

05 April 2017 ~ 0 Comments

Google Advertising for Apartments

google advertising for apartments

Most apartment marketers have relied on Google advertising for years, but the way it’s used and the extent of its use varies from company to company and property to property.

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