Welcome to the Apartment Chat!

#AptChat was previously a weekly discussion about the apartment industry housed on Twitter. However, we've since developed a new framework to continue building our community of engaged, informed apartment marketers.

11 January 2010 ~ 2 Comments

The Numbers on Craigslist

“Craigslist is not for everyone. And it doesn’t work well in all markets. Not a ‘one size fits all’.” ~ Lisa Trosien For our first chat of 2010, we decided to jump right into the deep end. We recruited the help of Eva Panagiotopoulos and Eric Broughton from RentSentinel to help us understand how to […]

19 December 2009 ~ 0 Comments

2010 Resolutions for Multifamily

Yesterday was our last #AptChat of the year, so we appropriately looked forward to 2010 and discussed our top resolutions for property managers. (Thanks to the Houston Apartment Association for the topic suggestion!) Here’s our recap of the questions and highlights from the conversation: What’s your resolution, how can you put it into place, and […]

07 November 2009 ~ 0 Comments

Employee Retention

For Apartment Chat #22, we discussed Employee Retention. There were a LOT of great ideas that came out of this chat … make sure you read through the full transcript here. Here’s our recap of the questions and highlights from this week’s chat: Question 1: What is THE most important thing in retaining talent? Money […]

31 October 2009 ~ 0 Comments

Using Photos and Videos for Marketing

For Apartment Chat #21, our topic was Using Photos and Videos to Market Apartments. Here are some of the questions and highlights from the chat: Question 1: What are you doing to take advantage of photos and/or videos in your online marketing efforts? Carrie at Roscoe: I love using video tours, both on YouTube and […]

23 October 2009 ~ 0 Comments

AptChat #20: Lead Generation

This week, our topic was Lead Generation. Here are some of the questions and other highlights from the chat: Question 1: What is the most effective way to increase traffic: Print, online, events, or special offers? Becky Amross: For us, it is a combination of online/special offers. We increased our Craigslist Postlets and saw 7 […]

03 October 2009 ~ 0 Comments

Resident Retention with SatisFacts

We’d like to thank Doug Miller and Jen Piccotti from SatisFacts for leading a great conversation about resident retention on this week’s chat. They provided lots of hard-hitting stats about the true costs of resident turnover. Here are the questions that were discussed: Why does controlling resident turnover matter? What matters most to residents when […]

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