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As you’ve surely heard, the use of video in marketing is on the rise.
With cameras in every smartphone user’s pocket and no shortage of social video platforms, creating and sharing video has never been easier. And we wanted the scoop on how you’re using it.
What kinds of videos are you creating? Which are best for marketing apartment communities? Who is doing video for real estate well?
Here are a few highlights from this week’s discussion. (Hit the links to jump straight to a specific question.)
- Q1: Are you currently using video in your marketing? If so, what kind of videos are you creating/sharing?
- Q2: What types of videos do you think are most effective at helping companies market their apartment communities? What works?
- Q3: Who is doing video for real estate really well? What are some examples we can learn from, and why do you like them?
- BONUS: Example Apartment Videos
Are you currently using video in your marketing? If so, what kind of videos are you creating/sharing?
A1: Yes! Our videos are mostly spotlighting our products, but we also create fun short videos for things like our user summit. #aptchat
— Mika McIntosh (@GoggleBoy) August 18, 2015
A1: Yes. We have virtual tours of select properties. We also have a video that introduces some or our staff and product. #AptChat — Corp. Suites Network (@csnhousing) August 18, 2015
@AptChat Not yet!! Saw the @Yardi interview with @AthleteatHeart though and have it on my list to check out her sites! #AptChat
— Danielle C. Noel (@daniellecnoel) August 18, 2015
What types of videos do you think are most effective at helping companies market their apartment communities? What works?
A2 with Instagram and Vine paving the way, short and sweet are great as well as time elapsed #aptchat — Jonathan Saar (@JonathanSaar) August 18, 2015
A2: Videos that help the end user understand your brand. #AptChat
— Corp. Suites Network (@csnhousing) August 18, 2015
Who is doing video for real estate really well? What are some examples we can learn from, and why do you like them?
A3: I don’t know anyone off the top of my head, but it’s something that is on my ‘to research’ list this month. I’d love recs #aptchat — Ryan Cox (@ryanleecox) August 18, 2015
Example Apartment Videos
Eilan Apartments in San Antonio
2400 Penn Apartments in Washington, D.C.
Union Street Flats
Do you know of anyone (even a company outside the real estate industry) who is creating compelling video content? If you have a video you’d like to share, feel free to link it up in the comments.
Our next #AptChat will be Tuesday, August 25th at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!