Obviously, marketing training for on-site employees is a must. What’s less clear is how to go about it.

Is it a one-time thing or ongoing? What do you cover? How do you communicate the overall marketing message?

We addressed those questions and more in this week’s #AptChat; here are the highlights:

Shout-out to Stephanie Oehler for giving us this week’s awesome #AptChat topic! If you’ve got something you’d like to talk about, feel free to drop us a line on Twitter or in our #AptChat group on Facebook.

Our next #AptChat is slated for Tuesday, November 8, 2016 at 12 pm Eastern. We’ll be discussing how to deliver bad news to residents. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!