Our latest #AptChat focused on content marketing for apartments. We talked about types of content marketing, planning a content roadmap and measuring the success of your content marketing efforts. Check out the highlights from our discussion below:
Question 1: What types of content marketing work best for apartments? What are some things that have worked well for you?
@aptchat videos are powerful content to help SEO in addition to long tail key word pages. #AptChat
— Resident 360(@Resident360) November 16, 2012
@30lines Videos rank high on searches. If you have great photos from your property, you can create simple, useful video #aptchat — Resident 360(@Resident360) November 16, 2012
@30lines I’d love to have a contest for residents to make the best video about the community. Havn’t done it yet. #aptchat
— Resident 360(@Resident360) November 16, 2012
@resident360 @30lines I’ve seen some really creative bits spoofing MTV’s Cribs – works well with a younger demo community #AptChat — Matrix Residential (@MatrixRes) November 16, 2012
@aptchat Our neighborhood blog has worked well for @millsapartments. #aptchat
— Mike Brewer (@mbrewer) November 16, 2012
@msmin You have to move your team from ’employee’ to advocate. From worker to fan. They will carry things to the next level. #aptchat — Mike Brewer (@mbrewer) November 16, 2012
@msmin Create content out of a spirit of love/passion vs trying to sell more widgets – let business be the default. #aptchat
— Mike Brewer (@mbrewer) November 16, 2012
Question 2: What’s on your content roadmap? What will you do more of in the next 12 months? Less?
@aptchat more visuals and more diversity #aptchat
— Jonathan Saar (@JonathanSaar) November 16, 2012
@30lines When I think content mktg, it’s not just the “content” but also the way it’s delivered/shared. #AptChat — Matrix Residential (@MatrixRes) November 16, 2012
Question 3: How do you plan your content? What topics do you cover? What mediums? Unique approach for each property, or portfolio approach?
@aptchat The only limit we put on our writers is that they have to have participated in what they are writing about. #aptchat — Mike Brewer (@mbrewer) November 16, 2012
@aptchat @jessicadh83 puts out a calendar that tells our team what day they need to submit a post and the rest just flows. #aptchat
— Mike Brewer (@mbrewer) November 16, 2012
@aptchat I like a basic topic and every property has a chance for input with photo, video or something added to blog. #AptChat — Mindy Sharp (@MsMin) November 16, 2012
@aptchat: For online content, I try to have both current trends and industry/consumer-focused “evergreen” articles #aptchat
— Maggie Gormley (@MaggieForRent) November 16, 2012
@resident360 #gameon – Don’t over plan – go and overdo – #aptchat — Mike Brewer (@mbrewer) November 16, 2012
Question 4: How are you measuring the success of your content marketing efforts? What advice would you offer?
@aptchat Facebook Insights are great from a social standpoint to help determine which posts received the most attention/engagement #AptChat — Matrix Residential (@MatrixRes) November 16, 2012
@aptchat Right or wrong – I will say this. Creating content fairly easy and very inexpensive. Don’t get too hung up on measuring. #aptchat
— Mike Brewer (@mbrewer) November 16, 2012
@aptchat tip i learned the hard way: Use bitly (or similiar tool) when including outside links to be able to track clicks #aptchat — Maggie Gormley (@MaggieForRent) November 16, 2012
@aptchat Analytics can be helpful enough to help you improve, but we track leads. Wish I could track resident good will! #aptchat
— Resident 360(@Resident360) November 16, 2012
Now it’s your turn…what would you add to our discussion? Leave a comment and let us know!
We’re taking this week off for Thanksgiving, but we’ll be back with a Free-For-All Friday on November 30 at 4:00 pm EST.