Our latest #AptChat was all about Marketing Budgets for 2013. We talked about where to focus investments, specifically in terms of online marketing and social media. Check out the highlights from our discussion below:
Question 1: What are your top priorities for your marketing efforts in 2013? Where are you focusing your investments?
@aptchat making sure that the $$$ are being spent in the right places. More dollars to resident retention marketing. #AptChat
— MaysonetGroup,LLC (@MaysonetGroup) October 5, 2012
@30lines having more resident events other then once a month or quarterly. Providing items,services that will market retention to residents
— Jolene Sopalski (@FLYLeasingIdeas) October 5, 2012
@aptchat A1: Print ads, social media, fliers. Still thinking. New to position…3wks now. Ideas welcomed! 🙂 #AptChat
— Timberlyne Apartment (@timberlyne) October 5, 2012
Question 2: 85% of apartment searches are starting online. How much of your marketing budget is online? How much is focused offline?
@aptchatwith the amount of mobile technology out there I would think we need to invest in developing mobile marketing. #AptChat — Jolene Sopalski (@FLYLeasingIdeas) October 5, 2012
@aptchat I can tell you not enough is focused online but we need to find an affordable way to do this. #AptChat — MaysonetGroup,LLC (@MaysonetGroup) October 5, 2012
Question 3: What are some things you are going to STOP spending on in 2013? Or what are some promising new ideas that deserve a try?
@30lines Funny enough with CL being so big in S.FL we rarely see any leads and we post six times a day.#AptChat
— MaysonetGroup,LLC (@MaysonetGroup) October 5, 2012
@30lines I rather use lead sources that will be more effective. Time is money so is marketing. Everything we do has a price tag. #AptChat
— MaysonetGroup,LLC (@MaysonetGroup) October 5, 2012
@aptchat I would like to see more dollars invested in reputation management and live chats. #AptChat
— Jolene Sopalski (@FLYLeasingIdeas) October 5, 2012
Question 4: What will your investment in social media look like next year? More than this year? Less? About the same?
@aptchat Not seeing much interaction on fb from tenants but am on blog post and pinterest. So thinking of leaning towards this. #AptChat
— MaysonetGroup,LLC (@MaysonetGroup) October 5, 2012
@aptchat @flyleasingideas #aptchat Keep it nimble. The relevant mktg approach tdy may not be the right one a year from now.
— Charles Fiori (@charlesfiori) October 5, 2012
Now it’s your turn…what are your top priorities in 2013? What will you add to the budget, and what will you stop spending on? Leave a comment and let us know!
Don’t miss our next #AptChat on Friday, October 12 at 4 pm EST.