Marketing Training for On-Site Employees

@AptChat Sharing marketing results should be involved. Everyone likes to see how their contribution impacts the company. #aptchat

— Stephanie Oehler (@StephanieOehler) November 1, 2016

@StephanieOehler @AptChat Yes, and have to show them the “why”, not just the “how”. #AptChat

— Kristi Fickert (@Marketing_Mommy) November 1, 2016

@AptChat ensuring the on-site teams know what mktg is out is valuable. List “where we can be found this month”. #aptchat #TrackThatTraffic

— Stephanie Oehler (@StephanieOehler) November 1, 2016

@AptChat I think training the on site staff for marketing should be done quarterly plus monthly check in/learning emails #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat we don’t even come close to training them on the site level marketing responsibilities. Let alone the grassroots stuff #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat adapting the marketing message, redefining who our target is, affirmative marketing plans, and special projects #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat they should be the ones performing their own quarterly audits of the ILS sites & adjusting spending to match lead density #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat staffing on lean side keeps these jobs off the site level shoulders though- that doesn’t grow thinkers, just survivors #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@artchickhb @AptChat ILS audits & what a good one looks like needs 2 be taught. It’s more than just updates to pricing & tag lines #AptChat

— Kristi Fickert (@Marketing_Mommy) November 1, 2016

@AptChat worked w/ companies where onsite team has 0 idea what the marketing message is. @ the very least, they should know that #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat it’s more and more @ the cop level – hence the disconnect to the front line. #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@artchickhb @AptChat I ❤️ leasing math.They don’t always know how many leads they need to hit their leasing goals.But they should. #aptchat

— Stephanie Oehler (@StephanieOehler) November 1, 2016

@StephanieOehler @AptChat totally – there is a method to what we do and how we do it – that’s something they should know #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat @Marketing_Mommy not really. Usually that rolls down from Corp at the bigger cos. Smaller cos, maybe. #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat @artchickhb Not in creating it, but in pushing it to the customer. Front line HAS to be able to eloquently tell the story #AptChat

— Kristi Fickert (@Marketing_Mommy) November 1, 2016

@AptChat @StephanieOehler no. I do not train sales & marketing in the same class. Overlap,yes but They’re very different topics. #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat there is overlap (ex. Lead Gen: inbound & outreach). But sales training is @ sales process & mktg is @ message & method. #AptChat

— Stephanie Oehler (@StephanieOehler) November 1, 2016

A1: Can we agree Sales & Marketing are different? Closely related & dependent upon one another, but mktg is often confused w/sales #AptChat

— Kristi Fickert (@Marketing_Mommy) November 1, 2016

@Marketing_Mommy wicked different, but your sales methods should carry through w/brand voice and messages #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@artchickhb Totally Agree! Can’t have one w/out the other but I’ve seen sales/leasing training labeled as “marketing” #AptChat

— Kristi Fickert (@Marketing_Mommy) November 1, 2016

@Marketing_Mommy unless ur training outreach – REAL outreach not just getting coupons – or GR. But usually…it’s just sales 🙁 #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat @Marketing_Mommy if you’re not doing those things then you should be. #aptchat

— Heather Blume (@artchickhb) November 1, 2016

@AptChat @artchickhb I’ve seen training be much more in-depth on lease ups (personas, etc.) than on stabilized sites. #AptChat

— Kristi Fickert (@Marketing_Mommy) November 1, 2016

@Marketing_Mommy Recently saw this on LinkedIn. Agree it aligns for our industry? #aptchat pic.twitter.com/JZCZ7UguH8

— Stephanie Oehler (@StephanieOehler) November 1, 2016

@StephanieOehler @Marketing_Mommy Based on that, should most properties have a marketing person *and* a sales team? #AptChat

— Mike Whaling (@mwhaling) November 1, 2016

@mwhaling @Marketing_Mommy I am proposing a mktg team, regional team, & a sales coach/sales mgr. #ShakeItUp #aptchat

— Stephanie Oehler (@StephanieOehler) November 1, 2016

@StephanieOehler @mwhaling Yes! I proposed this model, too. Sales & Mktg are equally important but need good attention #AptChat

— Kristi Fickert (@Marketing_Mommy) November 1, 2016

@AptChat Teams get overwhelmed & skill sets are often all over the place so you get inconsistent implementation of mktg plans. #aptchat

— Stephanie Oehler (@StephanieOehler) November 1, 2016

@AptChat include motivational elements so mktg plan execution doesn’t seem like another item on the never-ending to-do list. #aptchat

— Stephanie Oehler (@StephanieOehler) November 1, 2016