Our latest #AptChat focused on the latest trends in new media for apartments. We talked about evolving content strategies, managing media strategies, and what new media we’ll be implementing this year.
Check out the highlights from our discussion, below:
Question 1: What are the biggest trends in media that are currently affecting how you do business? Social? Mobile? Visuals? Other?
Growing number of mobile devices and types of devices are certainly changing the way we do business. #aptchat
— Resite Online (@resiteonline) January 11, 2013
Keeping with what is “new,” and “it” working seamlessly with everything that’s already in progress across (all platforms). #aptchat #aptchat
— Craig Meddin (@CraigMeddin) January 11, 2013
Touch screen on Windows 8 will drive more changes in our business this year too. #aptchat
— Resite Online (@resiteonline) January 11, 2013
Keeping up to date, unique content for each, and time, are all challenges. #aptchat
— Craig Meddin (@CraigMeddin) January 11, 2013
like how pinterest now having biz pages, it’s important to maxmimize SEO opportunities in descriptions of pins #aptchat
— Maggie Gormley (@MaggieForRent) January 11, 2013
Question 2: How has your content strategy evolved? Are you blogging more? Curating content? Focusing more on other sites/channels?
Blogging More, improving indivuality and creativity!RT @aptchat: Q2: How has your content strategy evolved?#aptchat
— Becky Currie (@BeckyCurrie) January 11, 2013
Examples, community events, spacesaving, cleaning tips, gift ideas, just anything that is useful!Then they will keep following.#aptchat
— Becky Currie (@BeckyCurrie) January 11, 2013
Write original articles of upcoming local events and local restaurants in the area. Give your residents something to do! #AptChat
— Apartments 24-7 (@Apartments247) January 11, 2013
Question 3: Who is managing your media strategy? At the property? Corporate or regional? Are residents involved in the content mix?
We have an FTE, but we’re a business. I see that a lot of our clients outsource this or have 1+ FTE(s) at corporate. #aptchat
— Craig Meddin (@CraigMeddin) January 11, 2013
We see a mixture usually with overall strategy from corporate but content coming from the property team #aptchat
— uCribs (@uCribs) January 11, 2013
I think the resident relate better when it comes direct from the property, people they actually know. #aptchat
— Becky Currie (@BeckyCurrie) January 11, 2013
Question 4: What new media will you be implementing this year? Infographics? Podcasts? Video? New social channels?
This year we’re debuting interactive leasing kiosks, video, rich Facebook TABs and Twitter resident service. #aptchat
— Shea Apartments (@SheaApartments) January 11, 2013
@aptchat We want to aim for more videos, see some at youtube.com/cmcapartments #AptChat
— CMC Apartments (@cmcapartments) January 11, 2013
Now it’s your turn…what new media trends are affecting how you do business? How has your content strategy evolved? What new media will you be implementing this year? Leave a comment and let us know!
Don’t miss the next #AptChat on Friday, January 18 at 4 pm EST.