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The marketers who participate in Apartment Chat are some of the most creative and innovative minds in multifamily. So it stands to reason that you keep an eye on others who are also doing exceptional work.
That’s why we asked where you look for inspiration— both inside and outside the industry.
The following are highlights from this week’s marketing resources discussion. (Hit the links to jump straight to a specific question.)
Where do you turn for marketing inspiration within the apartment industry? Any favorite blogs, companies, “influencers”?
@AptChat I actually get a lot of ideas from Pinterest boards and webinars (i.e. @GraceHill helped VASTLY w/ my 3rd Season campaign) #aptchat
— Khara (@leftnwrite08) September 8, 2015
A1: I peruse LinkedIn a lot for marketing updates & trends. It’s helpful to see what’s fading and rising on the horizon. #aptchat — Khara (@leftnwrite08) September 8, 2015
Feed.ly and Google Filters keep me organized #aptchat
— Jonathan Saar (@JonathanSaar) September 8, 2015
@WatchItSprout is a major property site and mkt dept favorite..great content and fresh ideas #aptchat — Jonathan Saar (@JonathanSaar) September 8, 2015
@AptChat nothing really published that I go to…fresh minds and blogs I really appreciate #aptchat — Jonathan Saar (@JonathanSaar) September 8, 2015
@AptChat @JonathanSaar I’m addicted to UNITS from @NAAhq. Always goes home w/ me to hunt for ideas. #aptchat
— Khara (@leftnwrite08) September 8, 2015
Keep an eye on folks like @ansleyjo and @iAMMelissaD ..super passionate folks who are making some nice dents in our industry #aptchat — Jonathan Saar (@JonathanSaar) September 8, 2015
A1: @JonathanSaar thanks for the s/o! I peruse Facebook, Insta and ‘the’ Twitter for real world inspo & examples w/in the industry. #AptChat
— Ansley Sudderth (@ansleyjo) September 8, 2015
@ansleyjo Got any favorite examples from within the industry? #AptChat — Apartment Chat (@AptChat) September 8, 2015
@AptChat @RAMPartnersllc: stellar company culture on FB. @Bozzuto: killing the game on Insta. @CamdenLiving: amaze Twitter pres. #AptChat
— Ansley Sudderth (@ansleyjo) September 8, 2015
Who are the marketers outside the industry who inspire you most? Who do you follow outside the industry?
@jonloomer @Steamfeed and @SMExaminer are nice outside the industry resources #aptchat — Jonathan Saar (@JonathanSaar) September 8, 2015
A2 @jaybaer @unmarketing @UnAlison @JasonFalls @MackCollier still some of my faves #aptchat
— Jonathan Saar (@JonathanSaar) September 8, 2015
What are your go-to resources for marketing inspiration? Feel free to share in the comments!
Our next #AptChat will be Tuesday, September 15th at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!