With a new year on the horizon, it’s the perfect time to think about what we’d like to change about our marketing efforts and what we’d like to accomplish in 2017.
Hence the reason our latest #AptChat was all about marketing resolutions— for ourselves, our vendors and partners, and the multifamily industry; these are the highlights. (Click on the links to jump straight to a specific question.)
- What is your #1 marketing resolution for you and your team in 2017? What’s the one thing you want to make happen?
- What are some marketing resolutions we need to make as an industry? What do you see that still make you shake your head?
- What resolutions would you like to see your marketing vendors/partners (ILSs, PM software, CRM, etc.) execute in 2017?
- What’s a resolution you’d like to see us make for this group in 2017? What can we do to make #AptChat even more worthwhile?
What is your #1 marketing resolution for you and your team in 2017? What’s the one thing you want to make happen?
@AptChat Q1-A1: reputation!
— Tara Marks (Smiley) (@tarasmiley) December 20, 2016
@AptChat -2nd yr into rebranding a community. Long Process, significant headway but definitely more to go! Overcoming the old perception
— Tara Marks (Smiley) (@tarasmiley) December 20, 2016
@AptChat More consistent content creation! Engaging, interesting, helpful, and fun. #aptchat
— Jen Piccotti (@SatisFactsJen) December 20, 2016
@AptChat Infographics, white papers, maybe some videos. #aptchat
— Jen Piccotti (@SatisFactsJen) December 20, 2016
A1: We’d like to setup some custom event tracking in Google Analytics to help our clients track more data https://t.co/A2fJy4sAnX #AptChat
— RokitNow (@RokitNowInc) December 20, 2016
What are some marketing resolutions we need to make as an industry? What do you see that still make you shake your head?
@AptChat A3: Using social media to “sell and tell”. Resident referrals, ads for vacants and rent is due…no bueno. #aptchat
— Lia Nichole Smith (@SatisFactsLia) December 20, 2016
@AptChat Things that make you go hmm…some get it. Dana @MatrixRes & her group create engaging content for residents and prospects #aptchat
— Lia Nichole Smith (@SatisFactsLia) December 20, 2016
@AptChat ILS ads or websites without pricing. #aptchat pic.twitter.com/hf4HFbLsjd
— Stephanie Oehler (@StephanieOehler) December 20, 2016
@StephanieOehler Disagree on ILSs. At least until companies get better at unbranded SEO and corporate brand building. #AptChat
— Mike Whaling (@mwhaling) December 20, 2016
@mwhaling I mean- if they don’t list their apartment rates/pricing. Not ILS in general. #aptchat
— Stephanie Oehler (@StephanieOehler) December 20, 2016
@StephanieOehler As frustrating as it is, in most cases, ILSs still dominant unbranded local search, which is how renters shop. #AptChat
— Mike Whaling (@mwhaling) December 20, 2016
@mwhaling agree- I specifically mean not listing pricing on ILS. I still see this b/c they think people will “call”. They won’t. #AptChat
— Stephanie Oehler (@StephanieOehler) December 20, 2016
@StephanieOehler @mwhaling And retailers do this online when they make you “add item to cart to see price” – so frustrating #aptchat
— Kristi Fickert (@Marketing_Mommy) December 20, 2016
@Marketing_Mommy @mwhaling yes! Or show shipping fees AFTER you confirm order. No thanks. I am not writing a blank shipping check.
— Stephanie Oehler (@StephanieOehler) December 20, 2016
@AptChat Would love to stop doing things just because “it’s how we’ve always done them.” #aptchat
— Kristi Fickert (@Marketing_Mommy) December 20, 2016
@AptChat Would love to see marketers looking outside the industry more for solutions #aptchat
— Kristi Fickert (@Marketing_Mommy) December 20, 2016
@Marketing_Mommy @AptChat I turn to hospitality and airlines often as use cases for different projects I test drive.
— Jenna Weinerman (@JennaWeinerman) December 20, 2016
A3: Push to more mobile friendly websites. I still see a lot of properties which don’t have a responsive website! #AptChat
— RokitNow (@RokitNowInc) December 20, 2016
A3: Wait-lists and automated availability alerts. Not entirely convinced an email is sent to wait list recipients automatically #AptChat
— RokitNow (@RokitNowInc) December 20, 2016
What resolutions would you like to see your marketing vendors/partners (ILSs, PM software, CRM, etc.) execute in 2017?
A4: For PM software vendors giving the ability to pull data from the CRM without having to pay for read-only data 🙂 Open API maybe #AptChat
— RokitNow (@RokitNowInc) December 20, 2016
@RokitNowInc Entrata certainly seems to have backed away from the “Free your data” messaging. Need more clients asking for open. #AptChat
— Mike Whaling (@mwhaling) December 20, 2016
@mwhaling Yes! Going through some hurdles right now with Entrata but hopefully in 2017 it will get better!
— RokitNow (@RokitNowInc) December 20, 2016
@RokitNowInc Entrata and ResMan still seem to be the most open, but we need more education around why open is better. #AptChat
— Mike Whaling (@mwhaling) December 20, 2016
A4: For CRMs to allow a prospect to have more than one email address and more than one phone number #AptChat
— RokitNow (@RokitNowInc) December 20, 2016
@AptChat Smoother rollouts. Ready to go to market often feels like beta for too long…. #aptchat
— Stephanie Oehler (@StephanieOehler) December 20, 2016
What’s a resolution you’d like to see us make for this group in 2017? What can we do to make #AptChat even more worthwhile?
@AptChat perhaps pre-planning topics further in advance #aptchat
— Stephanie Oehler (@StephanieOehler) December 20, 2016
@AptChat awesome! This will be good for sharing and marketing to peers. Thanks! #aptchat
— Stephanie Oehler (@StephanieOehler) December 20, 2016
@AptChat I’d love to receive reminders or calendar invites for each #aptchat maybe they exist and I’m not on them? Lol
— Jenna Weinerman (@JennaWeinerman) December 20, 2016
Our next #AptChat is slated for Tuesday, January 3, 2017 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!