We’re getting into the busy leasing season, so the focus of our most recent #AptChat was all about making the most of this prime time of year.
Here are some of the highlights from the discussion:
Question 1: What are the most important things you need to make sure you have ready as traffic ramps up at your property?
@AptChat A1: Ready product, printed apps, plentiful collateral.#aptchat
— Lona Peterson (@LonaPete) June 8, 2012
@LonaPete @AptChat Should always use a delicate mix of print in your arsenal. Remember, emotion is also evoked w/ the touch sense. #AptChat
— Rental Research(@Rental_Research) June 8, 2012
@30lines We use several marketing sources (varies on market). Newspaper (YES, newspaper) ILS, Etc #aptchat
— Lona Peterson (@LonaPete) June 8, 2012
Question 2: What can you do to make your property stand out in a crowded market?
@AptChat People are the difference that make the difference. #aptchat
— Mike Brewer (@mbrewer) June 8, 2012
@30lines – It’s the essence of word of mouth. WOW actions and behaviors lead to getting the word out. #aptchat
— Mike Brewer (@mbrewer) June 8, 2012
@AptChat Q2: A: Service! Service! Service! Put your “A”game on and WOW them by being real with them. Relationship management is key #AptChat
— Michelle Fording (@MichelleFording) June 8, 2012
I think fantastic resident (customer) service is a great way to stand out! #AptChat
— Apartments.com (@Apartmentscom) June 8, 2012
@30lines social media is a great public way. Respond to resident questions/comments in a timely & professional manner #AptChat
— Apartments.com (@Apartmentscom) June 8, 2012
@rental_research Asking your residents for reviews is a great way to do this! #AptChat
— Apartments.com (@Apartmentscom) June 8, 2012
@30lines You make your tour different.Make it memorable! With a take away or how you follow up #AptChat
— Michelle Fording (@MichelleFording) June 8, 2012
@30lines We send them away with a gift card for lunch at a local sandwich shop to give them a chance to think about it #AptChat
— Michelle Fording (@MichelleFording) June 8, 2012
@AptChat I say beef up your marketing promotions as we do here @marktaylortv with our Summer of Love promo + look & lease specials #AptChat
— Dee Redmond (@RedmondDee) June 8, 2012
@AptChat Host an event – big or small, such as a yard sale, a swap, ice cream social, etc. and encourage renters to invite friends. #AptChat
— Becky Zamora (@reverieb) June 8, 2012
@AptChat Invite the foodtrucks and have them invite their followers via twitter and FB I havedone it with great success many times #AptChat
— Michelle Fording (@MichelleFording) June 8, 2012
Now it’s your turn … what’s your primary focus as traffic ramps up at your property? How do you set yourself apart in a crowded market? Leave your input in the comments!
Be sure to join our next #AptChat on Friday, June 15 at 4 pm EST!