Free-For-All

Melanie McIntyre

9 years ago

For our latest Apartment Chat, we turned the floor over to you.

Prior to the chat, we posed a simple question: What marketing issues do you need help with right now?

As usual, your contributions were thoughtful and timely. Here are the highlights from this week’s chat. (Hit the links to jump straight to a specific question.)

Q1: Since it’s budget season, what’s 1 thing we should be looking out for in 2016? {tech, ads strategy, etc}
Q2: What kind of website updates do you recommend?
Q3: Is there anything you’re pulling from next year’s budget? Things you’re going to *stop* doing?

Since it’s budget season, what’s 1 thing we should be looking out for in 2016? {tech, ads, strategy, etc}

RT @Apartmentalist: Since it’s budget season, what’s 1 thing we should be looking out for in 2016? {tech, ads, strategy, etc} #aptchat

— Apartment Chat (@AptChat) September 1, 2015

@AptChat rising ILS costs is a big one. #aptchat — Doug (@IIIWoodD) September 1, 2015

What kind of website updates do you recommend?

@daniellecnoel what kind of website updates do you recommend? #aptchat — Holli Beckman (@Apartmentalist) September 1, 2015

@Apartmentalist Responsive with updated photos, floor plans, videos, etc. Quick load time. Real time chat/text a must. #AptChat — Danielle C. Noel (@daniellecnoel) September 1, 2015

Late to #aptchat but agree… Also need a strong local presence w/ (local) content that adds value. @daniellecnoel @Apartmentalist — Kevin Ekmark (@KevinEkmark) September 1, 2015

@daniellecnoel Yes to all, especially the pics and vids. I think people need to be doing more testing/experimenting, too. #AptChat — Mike at 30 Lines (@30lines) September 1, 2015

@30lines yes! A/B testing is not a thing for most in the industry I feel! #aptchat — Danielle C. Noel (@daniellecnoel) September 1, 2015

Is there anything you’re pulling from next year’s budget? Things you’re going to stop doing?

Re: @Apartmentalist‘s original Q: Is there anything you’re pulling from next year’s budget? Things you’re going to *stop* doing? #AptChat — Apartment Chat (@AptChat) September 1, 2015

I would drop banner ads budget (ad blockers rollin). Reallocate ad spend to in app (FB, Insta, Pinterest) & rep mgmt https://t.co/YmFeOcYViE — Kevin Ekmark (@KevinEkmark) September 1, 2015

Is there anything else you’re giving the axe?

We’re curious. Feel free to leave your answers in the comments below.

Our next #AptChat will be Tuesday, September 8th at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!