This week, the #AptChat was all about you … your role as an apartment marketer, how it’s evolving, and how you keep up in today’s ever-changing market. Here’s what you had to say. (Hit the links to jump straight to a specific question.)
- Q1: What is your role at your company, and what does that role actually entail?
- Q1a: How is your role evolving right now, based on marketing trends and other factors? What are you doing more of now? Less?
- Q2: What are the parts of your work that you’re working to improve most this year?
- Q3: Where have you found the biggest success in your work in the past 12 months?
- Q4: Where do you turn when you’re stuck/need inspiration? Who is knocking it out of the park with their execution right now?
- Q5: What are the topics you’re tired of hearing about at industry events? What do you want to hear more about?
Q1: What is your role at your company, and what does that role actually entail?
@AptChat A1 Leasing Specialist for a mix income mix use mid-rise. Overseeing the PBS8 & Public Housing Waitlist & marketing. #aptchate
— Jolene Sopalski (@JoleneSopalski) February 10, 2015
A1: Digital Marketing Specialist. My role entails everything inbound + digital from a brand and apartment community perspective. #aptchat
— Ryan Cox (@ryanleecox) February 10, 2015
A1: web leads, email marketing, social media, on-site changes. If it's Internet-based, it's in my job title. lol #aptchat
— Ryan Cox (@ryanleecox) February 10, 2015
A1: Sales Director, Multifamily – but more than anything keeping up with the ever changing reputation management and social media #aptchat
— Danielle C. Noel (@daniellecnoel) February 10, 2015
Q1a: How is your role evolving right now, based on marketing trends and other factors? What are you doing more of now? Less?
A1A: More digital, social/ORM, and mixing it up. Flexibility is key! #aptchat
— Sara S. Graham (@sarasgraham) February 10, 2015
A1a: FB ads. We're investing heavy in really targeting and improved inbound marketing in 2015. #aptchat
— Ryan Cox (@ryanleecox) February 10, 2015
A1a – Lots of new tools/platforms out there, so testing, training, and reporting, reporting, reporting #aptchat
— Gary Magnone (@garyjmag) February 10, 2015
A1a I think I spend more time creating/writing/editing now than I did when I worked in publishing #aptchat
— Holli Beckman (@Apartmentalist) February 10, 2015
A1/A1a: To quote my favorite artist Jay-Z: "Men lie, women lie, numbers don't." If you can't prove with data, it didn't happen. #aptchat
— Ryan Cox (@ryanleecox) February 10, 2015
Q2: What are the parts of your work that you’re working to improve most this year?
@AptChat Safety awareness in property management. Both for maintenence and the office.
— Chad Moulin (@TheChadMoulin) February 10, 2015
@AptChat streamlining our marketing efforts for the development to reflect the brands image. #aptchat
— Jolene Sopalski (@JoleneSopalski) February 10, 2015
@AptChat Q2:Clients are focused on action-oriented analysis/ more meaningful reporting. No reports just for the sake of reports. #aptchat
— Stephanie Oehler (@StephanieOehler) February 10, 2015
I know I am working to have better metrics in place this year. #aptchat
— annpadgett (@annpadgett) February 10, 2015
.@AptChat There's always room for more data. Gotta focus first on connecting it all & presenting it in a way that tells the story #aptchat
— Gary Magnone (@garyjmag) February 10, 2015
Q2. Organizing all of the content and finding the best ways to repurpose already created awesomeness #aptchat
— Holli Beckman (@Apartmentalist) February 10, 2015
AQ2: I'm making an effort to be a better leader in an effort for all this stuff I'm passionate about to enhance others work. #aptchat
— The Apartment Nerd (@theaptnerd) February 10, 2015
Q3: Where have you found the biggest success in your work in the past 12 months?
A3: Google ads. We completely revamped it and are now murdering our year-over-year #s. #aptchat
— Ryan Cox (@ryanleecox) February 10, 2015
@AptChat A3: Moving from a focus on efficiency and instead focusing on effectiveness. #aptchat
— Stephanie Oehler (@StephanieOehler) February 10, 2015
Completely agree @StephanieOehler, focusing on quality over quantity, content that's multipurpose, targeted and timely! #aptchat
— Madeline Coite (@madelinecoite) February 10, 2015
A3: We launched a "report card" program that is helping us get our arms around our properties' performance, & then we fine tune. #aptchat
— Sara S. Graham (@sarasgraham) February 10, 2015
Q4: Where do you turn when you’re stuck/need inspiration? Who is knocking it out of the park with their execution right now?
@AptChat A4 @jaybaer and @jasonfalls has always been a couple of my favorites to follow #aptchat
— Jonathan Saar (@JonathanSaar) February 10, 2015
@AptChat A4: @SMExaminer is where I turn to for inspiration daily! #aptchat
— Danielle C. Noel (@daniellecnoel) February 10, 2015
@AptChat I look to @Apartmentalist and @SatisFactsLia and a online game called Star Citizens. Seriously look up that game. #aptchat
— Jolene Sopalski (@JoleneSopalski) February 10, 2015
A4. I think @iSocialFanz always has some interesting things to say also @joshjcobb has a cool podcast about real estate pros #aptchat
— Holli Beckman (@Apartmentalist) February 10, 2015
@AptChat I think the communities that mobile brand advocates are the ones that win, big. (seeing that in online ed) #aptchat
— Ryan Cox (@ryanleecox) February 10, 2015
@AptChat @Nordstrom always does an outstanding job. In the MF industry, I think @Bozzuto does some v. cool things with social. #aptchat
— Sara S. Graham (@sarasgraham) February 10, 2015
Q5: What are the topics you’re tired of hearing about at industry events? What do you want to hear more about?
@AptChat A5 – Millenials.
— Steve Lefkovits (@stevelefko) February 10, 2015
@AptChat A5: Branding! I think at one conference last year 1/3 of the presentations were on branding. I wish presentations were higher level
— Danielle C. Noel (@daniellecnoel) February 10, 2015
A5: I think apartment marketers (all marketers for that matter) need to get back to basics and really start executing. My $0.02 #aptchat
— Ryan Cox (@ryanleecox) February 10, 2015
@AptChat Figuring out a true ROI, turning the engagement to the next level (we know how to respond, what do you do after), showing..#aptchat
— Danielle C. Noel (@daniellecnoel) February 10, 2015
@AptChat …showing how to find trends and what to do, corporate strategy/brand vs onsite responses, what to do with the data, etc #aptchat
— Danielle C. Noel (@daniellecnoel) February 10, 2015
.@daniellecnoel I'd love to see examples of companies acting on the reviews. Who is fixing things faster because of Yelp? #AptChat
— Mike at 30 Lines (@30lines) February 10, 2015
We can show increase in YOY referral traffic & conversion rates of that traffic. It will blow your mind! @daniellecnoel #aptchat
— Holli Beckman (@Apartmentalist) February 10, 2015
A5 I would love to see more innovation that individual marketers are pioneering internally. More solutions, fewer complaints. #aptchat
— Steve Lefkovits (@stevelefko) February 10, 2015
See, we knew it. You are apartment marketing experts! What else would you add to the conversation? What are topics you want to see us dive deeper into in future chats?
Our next #AptChat will be Tuesday, February 17th at 12pm Eastern, live from the NAA Student Housing Conference (follow along at #NAAStudentConf) We’ll see you then … in the meantime, be sure to sign up for #AptChat updates so you won’t miss a thing!