When you consider all the people living and working at apartment communities, it’s not hard to imagine that the multifamily industry could affect real change in neighborhoods across the country. So we wanted to know how properties and associations are harnessing their people power and using it do good.
Which brands are making a difference through philanthropy? What social efforts are apartment companies undertaking, and how do they encourage resident and staff participation?
During this week’s #AptChat, we attempted to answer those questions and more; here are the highlights. (Click on the links to jump straight to a specific question.)
- Q1: What are some brands you admire for their philanthropic efforts and community involvement? Why do you like these programs?
- Q2: What philanthropies are you working with? What kind of social efforts are you involved with at your company?
- Q3: How do you encourage your employees to get involved in their community? Do you offer paid time for volunteering? Anything else?
- Q4: How you do communicate philanthropic efforts to residents? Do you get them involved? Do you ever support residents’ causes?
- Q5: What kind of philanthropic programs would you like to see multifamily be more involved with? What are your associations doing?
What are some brands you admire for their philanthropic efforts and community involvement? Why do you like these programs?
@AptChat A1: Microsoft – Bill and Melinda Gates Foundation does awesome work for schools and communities. #AptChat
— Lia Nichole Smith (@SatisFactsLia) October 25, 2016
A1. Locally, I see @StateFarm getting involved & giving back. Sponsoring teams, sponsoring events, doing good. #AptChat
— Kristi Fickert (@Marketing_Mommy) October 25, 2016
A1: Seeing lots of retailers running in-store charity campaigns right now: Donate and get ___% off purchase, buy a decal, etc. #AptChat
— Kristi Fickert (@Marketing_Mommy) October 25, 2016
You see the buy one\give one model everywhere now, but I certainly loved @toms for being one of the 1st to promote that #aptchat
— Holli Beckman (@Apartmentalist) October 25, 2016
@Apartmentalist @TOMS Yes! Seemed so impactful from a consumer’s standpoint. #AptChat
— Kristi Fickert (@Marketing_Mommy) October 25, 2016
A1: Forgot to include the #AptChat hashtag when talking about companies giving kids free intro to computer science during hour of code week https://t.co/JZGhBmaXPH
— RokitNow (@RokitNowInc) October 25, 2016
What philanthropies are you working with? What kind of social efforts are you involved with at your company?
https://t.co/o5FQIheD7d that my company focuses on local charities + natl ones that employees are passionate about! #Aptchat
— Holli Beckman (@Apartmentalist) October 25, 2016
A2. Everything from a workforce center to teach computer & interview skills to @teamintraining. Whatever best serves the community #aptchat
— Holli Beckman (@Apartmentalist) October 25, 2016
@WCSmithDC even does a Summer Youth Employment Program-giving our residents jobs for the summer. That’s my favorite #APtChat
— Holli Beckman (@Apartmentalist) October 25, 2016
@AptChat A2: @AAA_Tweets has an annual event w/the Atlanta Food Bank. All of the PM companies here participate. Great turnout! #AptChat
— Lia Nichole Smith (@SatisFactsLia) October 25, 2016
@AptChat @AAA_Tweets @SparkleAtl First Communities brought a marching band and a HUGE donation to the event this year! #AptChat
— Lia Nichole Smith (@SatisFactsLia) October 25, 2016
@SatisFactsLia @AptChat @AAA_Tweets This is my fav!! They also have a Can Can Ball to go with it and other events. #AptChat
— Danielle C. Noel (@daniellecnoel) October 25, 2016
How do you encourage your employees to get involved in their community? Do you offer paid time for volunteering? Anything else?
@AptChat a local mgmt co. sponsors a classroom instead of an employee holiday party. The joy in kids & team’s eyes- priceless! #aptchat
— Stephanie Oehler (@StephanieOehler) October 25, 2016
A3.Let them choose or at least suggest the charity.We’re far more likely to participate+ensure success if we have a vested interest #aptchat
— Holli Beckman (@Apartmentalist) October 25, 2016
How you do communicate philanthropic efforts to residents? Do you get them involved? Do you ever support residents’ causes?
@AptChat ‘where to volunteer w/ your kids’ was a successful blog posting for our architecture firm. Could easily apply to apt. #aptchat
— Stephanie Oehler (@StephanieOehler) October 25, 2016
What kind of philanthropic programs would you like to see multifamily be more involved with? What are your associations doing?
@AptChat love Raising a Reader program. #aptchat #arizonamultihousingassociation
— Stephanie Oehler (@StephanieOehler) October 25, 2016
Our next #AptChat is slated for Tuesday, November 1, 2016 at 12 pm Eastern. We’ll be discussing marketing training for on-site employees. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!