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With the majority of apartment hunters starting their search online, getting visitors to your property website is more important than ever before. Unfortunately, there’s no silver bullet for improving your search ranking.
But we do know that optimized website content and inbound links to your site can go a long way toward making sure your property shows up higher in search results. So that’s what we discussed during our latest #AptChat, as well as what the C-suite wants to know about SEO.
These are the highlights. (Click on the links to jump straight to a specific question.)
- Q1: When you’re trying to improve your search rankings or get more traffic from Google, what tactics are you employing to do this?
- Q2: Who is creating the content for your site? Are they updating existing pages? Adding new pgs? Blogging? How do you manage this?
- Q3: What are some good ways for apartment marketers to build inbound links into the property website? Any tips for us here?
- Q4: What questions do *you* get asked most often about SEO? What does the C-suite want to know, and how do you answer those Qs?
When you’re trying to improve your search rankings or get more traffic from Google, what tactics are you employing to do this?
A1: Providing quality content, strong keywords, and plenty of links. Backed by research: what are people searching for? #AptChat
— Khara (@leftnwrite08) January 26, 2016
@AptChat The key is finding content that appeals to ea/ property’s unique populace and interests! #aptchat
— Khara (@leftnwrite08) January 26, 2016
Have a Idea of What Keywords People Use to Search. Design your Content based on Popular Keywords https://t.co/DKFrq0QF0D
— Manish Pipalwa (@pipalwa) January 26, 2016
Who is creating the content for your site? Are they updating existing pages? Adding new pgs? Blogging? How do you manage this?
@AptChat We used @EntrataSoftware for our SEO. The team there was amazing. 1. Research 2. Implement keywords. 3. Review/optimize. #AptChat..
— Danielle C. Noel (@daniellecnoel) January 26, 2016
@daniellecnoel Nice! Can you share what a typical implementation would look like? #AptChat
— Apartment Chat (@AptChat) January 26, 2016
@AptChat We were atypical in most things since we did bulk roll outs! But @GoggleBoy might be able to!! #AptChat
— Danielle C. Noel (@daniellecnoel) January 26, 2016
@daniellecnoel @AptChat @GoggleBoy Yes! 30 days keyword research and fresh content for on page optimization also social, blogs, directories.
— Canden Schow (@candenschow) January 26, 2016
@GoggleBoy Any recommendations you can share for the types of content that are working well today? #AptChat
— Apartment Chat (@AptChat) January 26, 2016
@AptChat Social media, youtube, blogging in particular is working well in the industry. #AptChat
— Mika McIntosh (@GoggleBoy) January 26, 2016
@AptChat Especially blogging. Seriously, that seems like the biggest to me. #AptChat
— Mika McIntosh (@GoggleBoy) January 26, 2016
@GoggleBoy Cool, thanks for the info! Is the blog typically connected to that initial keyword research then? #AptChat
— Apartment Chat (@AptChat) January 26, 2016
@AptChat Nope it’s based off of engagement with target demographic and it’s meant to garner engagement across other industries #AptChat
— Mika McIntosh (@GoggleBoy) January 26, 2016
@leftnwrite08 Are you responsible for all of those things for your company? Is it shared with the properties? #AptChat
— Apartment Chat (@AptChat) January 26, 2016
@AptChat I do blog postings for four and assist with some social media. #aptchat
— Khara (@leftnwrite08) January 26, 2016
Thanks great! I think a lot of people lack the skill to do so! #AptChat https://t.co/D73ZIWgJHO
— Mindy Sharp (@MsMin) January 26, 2016
@MsMin It’s definitely challenging … trying to find what residents (and prospects) are looking for in each neighborhood! #aptchat
— Khara (@leftnwrite08) January 26, 2016
@leftnwrite08 Once your residents start engaging it catches fire and all of a sudden you can really connect and get referrals, too! #AptChat
— Mindy Sharp (@MsMin) January 26, 2016
What are some good ways for apartment marketers to build inbound links into the property website? Any tips for us here?
Q3: Create high-quality useful content. Use @BuzzSumo to find top content related to property and do better. #AptChat
— Nicole Mintiens (@Nicole_Mintiens) January 26, 2016
@Nicole_Mintiens Love BuzzSumo! What’s the content you see that’s ranking well for properties today? #AptChat
— Apartment Chat (@AptChat) January 26, 2016
@AptChat Partnering w/ businesses to create local guides & leveraging influencers or “micro-celebrities” for authentic promotions. #aptchat
— Nicole Mintiens (@Nicole_Mintiens) January 26, 2016
@AptChat A3: For me it’s all about (quality) sharing. Links from social media. Links to your blog. Respond to SM posts. #aptchat
— Khara (@leftnwrite08) January 26, 2016
Blog posts: Review trending products, local restaurants, recommend films, etc. Share the links w/ the business on SM! #aptchat
— Khara (@leftnwrite08) January 26, 2016
What questions do *you* get asked most often about SEO? What does the C-suite want to know, and how do you answer those Qs?
@AptChat A4: The biggest? “What the heck is SEO?!” Explaining how all elements (SM, blog, etc.) work strategically together is key. #aptchat
— Khara (@leftnwrite08) January 26, 2016
Our next #AptChat will be Tuesday, February 2, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!