20 January 2016 ~ 0 Comments

Tips, Tricks & Tools for Top-Notch Lead Follow-Up

Although there are more resources than ever before to help you know when to contact prospects and which ones are the most interested in buying from you, follow-up is still a struggle for many apartment companies.

To try to hit on a few best practices, we asked #AptChat participants to share their tips, tricks and tools for responding to leads and closing the leads they’re getting. We also discussed what tools are missing at the moment, as well as exceptional follow-up techniques outside the multifamily industry.

These are the highlights. (Click on the links to jump straight to a specific question.)

What is your typical follow-up process for a new lead? What channels do you use to follow up? How soon, and how often?

What metrics do you have in place to measure your follow-up? Response time? Number of touchpoints? Closing rate?

What tools are you using to manage your follow-up and track results? Do you have a system for prioritizing leads?

Are you automating any of your follow-up? How do you make sure you’re following up with as many prospects as possible?

Where are you seeing your team’s biggest struggles with follow-up? What still needs to be improved? What tools are missing?

Have you seen any follow-up techniques from other industries that multifamily should borrow? Any non-industry tools to know?

What’s next for your follow-up process? What are you working to improve this year? What did we miss in today’s discussion?

If you think we overlooked something, feel free to add your two cents in the comments below!

Our next #AptChat will be Tuesday, January 26, 2016 at 12 pm Eastern. In the meantime, be sure to sign up for #AptChat updates to get these recaps and more delivered straight to your inbox!

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