Involving residents in your apartment marketing has clear rewards. Getting them to advocate for your community boosts the quality and quantity of your leads, and tapping them to create content results in photos and videos that can be fashioned into compelling marketing materials.
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In the event of an acquisition or management takeover, thoughtful planning and organization pave the way for a smooth transition.
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The student housing market presents particular challenges and opportunities. And with the 2016 NMHC Student Housing Conference and Exposition underway, as well as a new school year, we thought it would be an opportune time to discuss it.
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We talk a lot about creating a “sense of community” in apartment industry conversations and surveys. It’s common knowledge that building a strong, excited community that advocates for your brand has value, and we’re curious to know how you’re achieving that.
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Brands are increasingly using live streaming video, and it’s just a matter of time before the visual-heavy multifamily industry begins taking advantage of it, too. Or is it?
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With such a young and transient customer base, the student housing industry faces unique marketing challenges.
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Apartment marketers are selling more than floor plans and features and amenities. You’re selling a lifestyle, and storytelling is one of the best ways to do that.
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The start of a new year presents the perfect opportunity to make change, so what better time to focus on what you want to do differently with your marketing?
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These days, incorporating social media in the marketing mix is second nature for most apartment marketers. However, many still wrestle with how to leverage it effectively.
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Selling your marketing efforts to the c-suite can be tricky. Clear and concise communication is just the tip of the iceberg. You also have to build trust, and prove that your work has value.
Read MoreOur latest #AptChat focused on Multifamilypro’s Brainstorming Sessions in Las Vegas this week. Check out the highlights from our conversation below! Question 1: Have you ever attended a #mfbsconf before? What are your...
Read MoreOur latest #AptChat was a Free-For-All Friday, which means you set the topics, you asked the questions. We covered everything from friendships with residents to workplace bullying and social media. Check out the highlights...
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