One topic that always seems to stir up a lot of debate in the apartment is that of amenities. What do residents want? What generates the most interest along the property tour? What amenities are going out of style? We decided to throw the topic to you, and as usual, you didn’t let us down. [...]
Social networking sites like Facebook and Twitter have been getting a lot of buzz recently, but some people would argue that apartment operators would get more bang for their buck focusing on a blog for their property. We decided to pose the question to the #AptChat group. This was one of our most active chats [...]
For last week’s Apartment Chat, we decided to veer away from marketing-related topics to discuss another issue that every apartment operator faces — how to manage fixed expenses like property taxes, insurance, utilities and personnel costs. Here’s the recap of the conversation: Have any of you used a service to fight your property tax bills? [...]
This week, we wanted to go on-site and explore one of the more time-honored traditions of apartment marketing — the property tour. Let’s get right to the recap, shall we? What is the one mistake that you see too many leasing pros make when giving a property tour? Jennifer Kennedy: I have heard leasing consultants [...]
Last week’s discussion about marketing apartments on Craigslist stirred up a lot of questions. So many in fact, we wanted to follow it up with a Part II to address some of the great questions that came in. Here are some of the questions we were able to address in this second session, along with [...]
