Social networking sites like Facebook and Twitter have been getting a lot of buzz recently, but some people would argue that apartment operators would get more bang for their buck focusing on a blog for their property. We decided to pose the question to the #AptChat group.
This was one of our most active chats [...]
For last week’s Apartment Chat, we decided to veer away from marketing-related topics to discuss another issue that every apartment operator faces — how to manage fixed expenses like property taxes, insurance, utilities and personnel costs. Here’s the recap of the conversation:
Have any of you used a service to fight your property tax bills? We [...]
This week, we wanted to go on-site and explore one of the more time-honored traditions of apartment marketing — the property tour. Let’s get right to the recap, shall we?
What is the one mistake that you see too many leasing pros make when giving a property tour?
Jennifer Kennedy: I have heard leasing consultants talk prospects [...]
Last week’s discussion about marketing apartments on Craigslist stirred up a lot of questions. So many in fact, we wanted to follow it up with a Part II to address some of the great questions that came in.
Here are some of the questions we were able to address in this second session, along with a [...]
“Craigslist is not for everyone. And it doesn’t work well in all markets. Not a ‘one size fits all’.” ~ Lisa Trosien
For our first chat of 2010, we decided to jump right into the deep end. We recruited the help of Eva Panagiotopoulos and Eric Broughton from RentSentinel to help us understand how to get [...]
Yesterday was our last #AptChat of the year, so we appropriately looked forward to 2010 and discussed our top resolutions for property managers. (Thanks to the Houston Apartment Association for the topic suggestion!) Here’s our recap of the questions and highlights from the conversation:
What’s your resolution, how can you put it into place, and how’s [...]
For Apartment Chat #21, our topic was Using Photos and Videos to Market Apartments. Here are some of the questions and highlights from the chat:
Question 1: What are you doing to take advantage of photos and/or videos in your online marketing efforts?
Carrie at Roscoe: I love using video tours, both on YouTube and our site. [...]
This week, our topic was Lead Generation.
Here are some of the questions and other highlights from the chat:
Question 1: What is the most effective way to increase traffic: Print, online, events, or special offers?
Becky Amross: For us, it is a combination of online/special offers. We increased our Craigslist Postlets and saw 7 new leads from [...]
We’d like to thank Doug Miller and Jen Piccotti from SatisFacts for leading a great conversation about resident retention on this week’s chat. They provided lots of hard-hitting stats about the true costs of resident turnover.
Here are the questions that were discussed:
Why does controlling resident turnover matter?
What matters most to residents when considering renewal?
How does [...]
