Our latest #AptChat was a Free-For-All-Friday, which means you asked the questions and picked the topics. We covered everything from “smaller” apartments search sites (think PadMapper, Lovely, and Apartment List) to Google+, and even Myspace. Here are the highlights from our discussion: Q1: Have you tried “smaller” apartment search sites like @padmapper, @lovely, @apartmentlist? What kind of results have you [...]
When it comes to marketing your business online, you probably already know how important it is that your website and other online assets rank as high as possible on Google and the other major search engines. However, the search engines don’t publicize all the factors they take into account when ranking sites, so optimizing your [...]
Location is hot lately. Especially when it comes to location-based social networking sites like Foursquare, Gowalla and Brightkite. (Here’s a comparison between two of the more popular services, Foursquare and Gowalla.) A few #AptChat-ters have started testing marketing ideas using these services, and a number of others had expressed interest in the topic, so we [...]
As the Apartment Internet Marketing Conference concluded, we decided to try something a little different for #AptChat. I sat down with the event organizer, Steve Lefkovits, and picked his brain about the topics that generated the most discussion. (Notable subjects: lead attribution, local search, social media and the mobile web.) Here’s the full video of [...]
