January 25 2010 ~ View Comments

Get More Out of Your Property Tours

This week, we wanted to go on-site and explore one of the more time-honored traditions of apartment marketing — the property tour. Let’s get right to the recap, shall we? What is the one mistake that you see too many leasing pros make when giving a property tour? Jennifer Kennedy: I have heard leasing consultants [...]

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October 23 2009 ~ View Comments

AptChat #20: Lead Generation

This week, our topic was Lead Generation. Here are some of the questions and other highlights from the chat: Question 1: What is the most effective way to increase traffic: Print, online, events, or special offers? Becky Amross: For us, it is a combination of online/special offers. We increased our Craigslist Postlets and saw 7 [...]

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