Everyone seems to be experimenting with social media in some way, shape or form these days (regardless of whether you think it’s working or not). But one thing that many people seem to struggle with is how to manage their brand’s presence across so many different platforms. After Jonathan Saar from the Training Factor posted [...]
Location is hot lately. Especially when it comes to location-based social networking sites like Foursquare, Gowalla and Brightkite. (Here’s a comparison between two of the more popular services, Foursquare and Gowalla.) A few #AptChat-ters have started testing marketing ideas using these services, and a number of others had expressed interest in the topic, so we [...]
Typically, a Free-For-All Friday means that we don’t come to the discussion with any particular topics in mind, but this past week, there was an interesting debate about call centers over on Lisa’s Apartment Expert Facebook page. Mark Juleen noted another call center discussion over at Multifamily Insiders, so we led off #AptChat by throwing [...]
With leasing for next fall already in full swing and the NAA Student Housing Conference now behind us, last week’s #AptChat focused on the latest trends in marketing for purpose-built student housing communities. Let’s cut to the chase … here are the highlights from the conversation: What are the top ways that students find an [...]
Social networking sites like Facebook and Twitter have been getting a lot of buzz recently, but some people would argue that apartment operators would get more bang for their buck focusing on a blog for their property. We decided to pose the question to the #AptChat group. This was one of our most active chats [...]
