Typically, a Free-For-All Friday means that we don’t come to the discussion with any particular topics in mind, but this past week, there was an interesting debate about call centers over on Lisa’s Apartment Expert Facebook page. Mark Juleen noted another call center discussion over at Multifamily Insiders, so we led off #AptChat by throwing [...]
With leasing for next fall already in full swing and the NAA Student Housing Conference now behind us, last week’s #AptChat focused on the latest trends in marketing for purpose-built student housing communities.
Let’s cut to the chase … here are the highlights from the conversation:
What are the top ways that students find an apartment? [...]
Social networking sites like Facebook and Twitter have been getting a lot of buzz recently, but some people would argue that apartment operators would get more bang for their buck focusing on a blog for their property. We decided to pose the question to the #AptChat group.
This was one of our most active chats [...]
This week, we wanted to go on-site and explore one of the more time-honored traditions of apartment marketing — the property tour. Let’s get right to the recap, shall we?
What is the one mistake that you see too many leasing pros make when giving a property tour?
Jennifer Kennedy: I have heard leasing consultants talk prospects [...]
Last week’s discussion about marketing apartments on Craigslist stirred up a lot of questions. So many in fact, we wanted to follow it up with a Part II to address some of the great questions that came in.
Here are some of the questions we were able to address in this second session, along with a [...]
“Craigslist is not for everyone. And it doesn’t work well in all markets. Not a ‘one size fits all’.” ~ Lisa Trosien
For our first chat of 2010, we decided to jump right into the deep end. We recruited the help of Eva Panagiotopoulos and Eric Broughton from RentSentinel to help us understand how to get [...]
This week, our topic was Lead Generation.
Here are some of the questions and other highlights from the chat:
Question 1: What is the most effective way to increase traffic: Print, online, events, or special offers?
Becky Amross: For us, it is a combination of online/special offers. We increased our Craigslist Postlets and saw 7 new leads from [...]
