Catering Your Marketing To Your Prospects
When it comes to marketing, a one-size-fits-all is approach is rarely the way to go. You’ve got to tailor your message to your target audience if you want to see results.
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Tag: apartment marketing ideas
How To Get Residents Involved In Your Apartment Marketing
Involving residents in your apartment marketing has clear rewards. Getting them to advocate for your community boosts the quality and quantity of your leads, and tapping them to create content results in photos and videos that can be fashioned into compelling marketing materials.
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How To Stand Out Against New Lease-Ups and Local Competition
The battle for renters is rarely easy, and it can be especially grueling when you’re not the bright, shiny, new apartment community.
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Content Marketing for Apartments
One way to attract prospects and convert them to renters —and retain those renters— is to create and distribute content that’s valuable and relevant to them. It’s a technique called content marketing, and it’s become incredibly popular.
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Marketing Inspiration from Outside the Apartment Industry
Marketing campaigns, social media content, community engagement and more from outside the apartment industry can serve as valuable inspiration to those of us in it.
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Marketing New Year’s Resolutions
With a new year on the horizon, it’s the perfect time to think about what we’d like to change about our marketing efforts and what we’d like to accomplish in 2017.
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How to Market During the Slow Season
Instead of viewing the slower leasing season as a problem, view it as an opportunity— or several. A chance to switch up your message, to focus on resident events, to catch up on tasks that were abandoned during busier months and more.
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The Art and Science of Remarketing for Apartments
Apartment marketers know that fast, professional, relevant follow-up is key to closing a deal. Enter remarketing.
This new-ish tactic (also known as retargeting) helps you stay in front of warm prospects as they surf Facebook, Google and other sites around the web.
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Free-For-All
This week, we turned the floor over to our #AptChat participants. You chose the topics and asked the questions.
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Location, Location, Location: Using Geo-Targeting & Beacons To Market Apartments
Location-specific advertising is all the rage in retail these days, but we expect its use to jump in the months ahead as more marketers outside the industry become familiar with it.
Further, we think this new form of advertising —which uses a consumer’s location to provide them with particular ads on their mobile device— is ripe for use in apartment marketing.
Read MoreNew Media Trends for Apartments
Our latest #AptChat focused on the latest trends in new media for apartments. We talked about evolving content strategies, managing media strategies, and what new media we’ll be implementing this year. Check out the...
Read MoreFree-For-All Friday Recap
Our latest #AptChat was a Free-For-All Friday. We focused mostly on resident communications through newsletters, blogs and text messages. Check out the highlights from our discussion, below: @maggieforrent we are launching...
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