Social media may have recently surpassed email in terms of total share of our time spent online, but email is still an incredibly effective way to reach your audience (and email is still the most popular online activity on smartphones). With that in mind, we asked Mark Juleen and DJ Waldow to help us understand [...]
If there’s one apartment company that’s been recognized for its success using social media to reach it residents and prospects in the community, it’s Urbane Apartments in Royal Oak, Michigan. The founder of Urbane, Eric Brown, is a regular participant here on the Apartment Chat, but this time, we aimed the spotlight on him to [...]
Location is hot lately. Especially when it comes to location-based social networking sites like Foursquare, Gowalla and Brightkite. (Here’s a comparison between two of the more popular services, Foursquare and Gowalla.) A few #AptChat-ters have started testing marketing ideas using these services, and a number of others had expressed interest in the topic, so we [...]
As the Apartment Internet Marketing Conference concluded, we decided to try something a little different for #AptChat. I sat down with the event organizer, Steve Lefkovits, and picked his brain about the topics that generated the most discussion. (Notable subjects: lead attribution, local search, social media and the mobile web.) Here’s the full video of [...]
Last week, Tami Siewruk and her team pulled off a great new event called the Optimization Summit (#OptSum on Twitter). Billed as an opportunity not just to hear about social media and online marketing, but a chance to dig into the tools and do it yourself, the event provided an excellent opportunity for multifamily professionals [...]
