Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

February 2nd: Beacons & Location-Specific Marketing

21 October 2015 ~ 0 Comments

ILS Advertising

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Renters are increasingly turning to ILSs throughout their apartment search, as they offer a wealth of inventory and rich media.

14 October 2015 ~ 0 Comments

The Price Is Right: Rent Rates & Ancillary Income

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Thanks to a low level of apartment vacancies, rent rates are rising across the country. This is good for landlords and challenging for apartment marketers.

07 October 2015 ~ 0 Comments

Selling Your Marketing To The C-Suite


Selling your marketing efforts to the c-suite can be tricky. Clear and concise communication is just the tip of the iceberg. You also have to build trust, and prove that your work has value.

30 September 2015 ~ 0 Comments

Advertising Efforts

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Getting the most of out your advertising dollars requires vigilance. Not only do you have to stay on top of technological innovations, you constantly have to measure the effectiveness of your efforts and adjust accordingly.

16 September 2015 ~ 0 Comments

The Ideal Apartment Marketing Team

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Imagine you had the power to reinvent your marketing department today to meet the ever-changing demands of the apartment industry. What would you do?

09 September 2015 ~ 0 Comments

Marketing Resources

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The marketers who participate in Apartment Chat are some of the most creative and innovative minds in multifamily. So it stands to reason that you keep an eye on others who are also doing exceptional work.

02 September 2015 ~ 0 Comments


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For our latest Apartment Chat, we turned the floor over to you. Prior to the chat, we posed a simple question: What marketing issues do you need help with right now?

26 August 2015 ~ 0 Comments

Amenity Marketing

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To lure renters away from competitors, many apartment companies have built communities with impressive amenities or added them to existing communities.


19 August 2015 ~ 2 Comments

How Apartment Marketers Are Using Video

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As you’ve surely heard, the use of video in marketing is on the rise. With cameras in every smartphone user’s pocket and no shortage of social video platforms, creating and sharing video has never been easier. And we wanted the scoop on how you’re using it.


14 August 2015 ~ 1 Comment

Meet The Marketer: Stephanie Gonzalez

Meet the Marketer - Stephanie Gonzalez

This is the fourth in an ongoing series. Our goal is to accelerate your learning curve by connecting you to some of the brightest minds and best marketers in the apartment industry. Is there someone you think we should feature in a coming post? Let us know! Stephanie Gonzalez began her career in the multifamily […]

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