Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

Aug 25th: Topic TBD

22 February 2015 ~ 0 Comments

What Numbers Matter? Metrics and Reporting for Apartment Marketers

Apartment Marketing Reports and Key Metrics

Apartment marketing reports, key metrics and benchmarks, including a great debate about what Cost Per Lead should really look like. Here are the highlights from the #AptChat held on February 17, 2015.

14 February 2015 ~ 0 Comments

You, the Apartment Marketing Expert

You, the Apartment Marketing Expert

This week, the #AptChat was all about you … your role as an apartment marketer, how it’s evolving, and how you keep up in today’s ever-changing market. Here’s what you had to say. (Hit the links to jump straight to a specific question.) Q1: What is your role at your company, and what does that […]

08 February 2015 ~ 0 Comments

Multifamily Social Media: Recapping the 2015 #MFSMS

Multifamily Social Media Summit Recap on #AptChat

Hey stranger! After a bit of a hiatus, we’re beyond excited about the return of the Apartment Chat. A quick housekeeping note: Going forward, we’re moving the chat to Tuesdays at 12pm Eastern … hopefully this will allow more people to participate (or just follow along over their lunch break, whatever works). In this latest […]

14 January 2013 ~ 0 Comments

New Media Trends for Apartments

Our latest #AptChat focused on the latest trends in new media for apartments. We talked about evolving content strategies, managing media strategies, and what new media we’ll be implementing this year. Check out the highlights from our discussion, below: Question 1: What are the biggest trends in media that are currently affecting how you do […]

07 January 2013 ~ 0 Comments

The Biggest Apartment Industry Trends in 2013

The first #AptChat of the new year was all about the biggest trends that will affect the apartment industry in 2013. We discussed consumer trends, mobile technology, internal operations, and trends that are fading away this year. Check out the highlights below: @aptchat instragram is going to take off #aptchat — Jolene Sopalski (@JoleneSopalski) January […]

11 December 2012 ~ 0 Comments

Free-For-All Friday Recap

Our latest #AptChat was a Free-For-All Friday. We focused mostly on resident communications through newsletters, blogs and text messages. Check out the highlights from our discussion, below: @maggieforrent we are launching community blogs in January. Not seeing much interaction on FB.Survey Residents and they want a blog #AptChat — Jolene Sopalski (@JoleneSopalski) December 7, 2012 […]

03 December 2012 ~ 0 Comments

Sustainable and Affordable Housing

Our latest #AptChat featured special questions submitted by Virginia Tech students studying Managing Affordable & Specialized Housing. Our conversation focused on sustainable and affordable housing…check out the highlights below: Question 1: What are the tops trends you’re seeing related to sustainable/green housing for conventional, student & affordable markets? For #studenthousing, building for top LEED certifications […]

19 November 2012 ~ 0 Comments

Content Marketing for Apartments

Our latest #AptChat focused on content marketing for apartments. We talked about types of content marketing, planning a content roadmap and measuring the success of your content marketing efforts. Check out the highlights from our discussion below: Question 1: What types of content marketing work best for apartments? What are some things that have worked […]

05 November 2012 ~ 0 Comments

Brainstorming Conference 2012 Preview

Our latest #AptChat focused on Multifamilypro’s Brainstorming Sessions in Las Vegas this week. Check out the highlights from our conversation below! Question 1: Have you ever attended a #mfbsconf before? What are your favorite parts of the event? What should rookies expect? @30lines I’m looking forward to meeting others and talking to people who get what […]

29 October 2012 ~ 0 Comments

Free-For-All Friday Recap

Our latest #AptChat was a Free-For-All Friday, which means you set the topics, you asked the questions. We covered everything from friendships with residents to workplace bullying and social media. Check out the highlights below. Question 1: Should property managers, leasing agents & maintenance techs create friendships with their residents? @aptchat I don’t think they […]

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