Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Friday at 4 PM Eastern. Anyone is welcome to join.

April 19th: Mobile and Responsive Websites for Apartments

19 September 2012 ~ 0 Comments

Selling the Renting Lifestyle

Our latest #AptChat was all about selling the renting lifestyle. Check out the highlights from our discussion: Question 1: Are you seeing more people renting by choice? If so, what can you do to make sure your messaging appeals to this audience? @aptchat A1: Markets such as Seattle we still have a affordability gap and most […]

11 September 2012 ~ 0 Comments

Free-For-All Friday Recap

Our latest #AptChat was a Free-For-All-Friday, which means you asked the questions and picked the topics. We covered everything from “smaller” apartments search sites (think PadMapper, Lovely, and Apartment List) to Google+, and even Myspace. Here are the highlights from our discussion: Q1: Have you tried “smaller” apartment search sites like @padmapper, @lovely, @apartmentlist? What kind of results have you […]

28 August 2012 ~ 0 Comments

Maintenance Appreciation and Training

In honor of Maintenance Appreciation Month, our latest Apartment Chat was all about great maintenance teams. We covered everything from training and keeping your team motivated, to showing appreciation for your maintenance team and how they can help market your property. Special thanks to our co-moderator, Jana Muma from Grace Hill. Check out some of […]

18 June 2012 ~ 0 Comments

Perfecting the Property Tour

Our latest #AptChat was all about perfecting the all-important property tour. This is a critical step in the leasing process, and we got some great insight from our participants about making the most of it. Check out some of the highlights from our discussion: Should you work the same property tour every time, or should […]

11 June 2012 ~ 0 Comments

Making the Most of Prime Leasing Season

We’re getting into the busy leasing season, so the focus of our most recent #AptChat was all about making the most of this prime time of year. Here are some of the highlights from the discussion: Question 1: What are the most important things you need to make sure you have ready as traffic ramps […]

04 June 2012 ~ 0 Comments

Free-For-All Friday Recap

Our most recent #AptChat was a Free-For-All Friday, which means you asked the questions and picked the topics. We discussed the importance of being “green” and how to cut through the noise when it comes to social media. Here are some of the highlights: Topic 1: The Importance of Being “Green” #aptchat. How important is […]

21 May 2012 ~ 0 Comments

Measuring the Success of Your Marketing

Our latest #AptChat was all about measuring the success of your marketing. We wanted to know how you monitor and track your marketing sources and measure results. We also wanted to hear what you do with this information, and how it affects your strategy moving forward. Here are some of the highlights: Q1: Besides leads […]

23 May 2011 ~ 0 Comments

Your Accounting Software Wishlist

We know it’s not the sexiest topic in the world (well … maybe it is for some people), but this week’s Apartment Chat covered an issue that everyone has to deal with — accounting. And more specifically, accounting software. What systems are you using, what is working well, and what would you like to see […]

10 January 2011 ~ 1 Comment

Cost-Per-Lead or Cost-Per-Lease?

Welcome back, #AptChat-ters! After a few weeks off for the holidays, we wanted to dive right back into things for our first chat of the new year. There are always a lot of questions about all the different advertising choices available to apartment marketers, not to mention the various cost models offered by many of […]

10 August 2010 ~ 4 Comments

Getting More Out of Your Email Marketing

Social media may have recently surpassed email in terms of total share of our time spent online, but email is still an incredibly effective way to reach your audience (and email is still the most popular online activity on smartphones). With that in mind, we asked Mark Juleen and DJ Waldow to help us understand […]