Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

June 7th: Marketing Through the Move-In

31 March 2016 ~ 0 Comments

Free-For-All

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This week, we turned the floor over to our #AptChat participants. You chose the topics and asked the questions.

23 March 2016 ~ 0 Comments

Back to Basics: Apartment Marketing Essentials

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For our latest #AptChat, we took things back to basics. We wanted to know what apartment marketers consider essential to getting their job done right, what should be in place before they even think about investing in advertising.

16 March 2016 ~ 0 Comments

Apartment Marketing Opportunities for Live Streaming Video

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Brands are increasingly using live streaming video, and it’s just a matter of time before the visual-heavy multifamily industry begins taking advantage of it, too. Or is it?

09 March 2016 ~ 0 Comments

Anatomy of the Ideal Apartment Website

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Your property website is your online storefront, which means it should be both visually appealing and useful.

02 March 2016 ~ 0 Comments

Apartment Marketing Stars

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At the very least, tech savvy and a keen understanding of the on-site sales process are required to become an outstanding marketer in today’s apartment industry.

24 February 2016 ~ 0 Comments

The State of Student Housing in 2016

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With such a young and transient customer base, the student housing industry faces unique marketing challenges.

17 February 2016 ~ 0 Comments

The Art of Storytelling in Apartment Marketing

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Apartment marketers are selling more than floor plans and features and amenities. You’re selling a lifestyle, and storytelling is one of the best ways to do that.

10 February 2016 ~ 0 Comments

Image Is Everything: Apartment Marketing Visuals

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As the old saying goes, “Image is everything.” This is especially true in apartment marketing, where prospects rely heavily on property photos in the early stages of the shopping process.

04 February 2016 ~ 0 Comments

Location, Location, Location: Using Geo-Targeting & Beacons To Market Apartments

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Location-specific advertising is all the rage in retail these days, but we expect its use to jump in the months ahead as more marketers outside the industry become familiar with it. Further, we think this new form of advertising —which uses a consumer’s location to provide them with particular ads on their mobile device— is […]

27 January 2016 ~ 2 Comments

Sound Strategies: SEO for Apartments

SEO
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With the majority of apartment hunters starting their search online, getting visitors to your property website is more important than ever before. Unfortunately, there’s no silver bullet for improving your search ranking.

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