Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

July 26th: Amenities, Services, and Events that Residents Actually Want

27 April 2016 ~ 1 Comment

AIM Conference 2016


The 2016 Apartment Internet Marketing Conference is less than a week away, so we decided to discuss its key topics during our latest #AptChat.

21 April 2016 ~ 0 Comments

Decreasing Turnover & Increasing Renewals

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“Should I stay or should I go?” It’s a question all renters eventually ask themselves. And whether or not they renew hinges more on an apartment community’s people, and how they resolve resident issues, rather than its things, like wine cellars and movie theaters.

13 April 2016 ~ 0 Comments

Staffing for Effective Marketing & Leasing: Is There a Secret Sauce?

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If there’s one topic that just about everyone in the apartment industry has an opinion on, it’s staffing. And as marketing and leasing operations change, the number of people needed to get those jobs done on any given day fluctuates.

06 April 2016 ~ 0 Comments

#AptDay 2016

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The National Apartment Association held its second annual National Apartment Housing Day on Tuesday— just in time for #AptChat!

31 March 2016 ~ 0 Comments


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This week, we turned the floor over to our #AptChat participants. You chose the topics and asked the questions.

23 March 2016 ~ 0 Comments

Back to Basics: Apartment Marketing Essentials

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For our latest #AptChat, we took things back to basics. We wanted to know what apartment marketers consider essential to getting their job done right, what should be in place before they even think about investing in advertising.

16 March 2016 ~ 0 Comments

Apartment Marketing Opportunities for Live Streaming Video

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Brands are increasingly using live streaming video, and it’s just a matter of time before the visual-heavy multifamily industry begins taking advantage of it, too. Or is it?

09 March 2016 ~ 0 Comments

Anatomy of the Ideal Apartment Website

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Your property website is your online storefront, which means it should be both visually appealing and useful.

02 March 2016 ~ 0 Comments

Apartment Marketing Stars

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At the very least, tech savvy and a keen understanding of the on-site sales process are required to become an outstanding marketer in today’s apartment industry.

24 February 2016 ~ 0 Comments

The State of Student Housing in 2016

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With such a young and transient customer base, the student housing industry faces unique marketing challenges.

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