Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

August 9th: The C-Suite: How To Impress, Build Trust & Educate

21 September 2016 ~ 0 Comments

Outreach Marketing in a Digital World

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Outreach marketing can reap a lot of rewards for your apartment community, but it’s important to remember that the reason you partner with another business is just as important as what you stand to gain.

15 September 2016 ~ 0 Comments

2016 MFE Multifamily Executive Conference

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The theme of next week’s MFE Multifamily Executive Conference is “Operational Excellence,” so it seemed particularly timely to discuss how marketing and operations folks can collaborate effectively.

31 August 2016 ~ 0 Comments

How to Market During the Slow Season

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Instead of viewing the slower leasing season as a problem, view it as an opportunity— or several. A chance to switch up your message, to focus on resident events, to catch up on tasks that were abandoned during busier months and more.

25 August 2016 ~ 0 Comments

Marketing Apartments To Pet Owners

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Having a pet-friendly community can be a make or break deal for most apartment hunters. Not only are residents looking for acceptance of all sizes and breeds without any additional rent fees, they are also looking for those unique modern conveniences that create a comfortable lifestyle for both them and their furry companions.

17 August 2016 ~ 1 Comment

Rebranding an Asset: What You Need to Consider

Rebranding an Asset: What You Need to Consider

Rebranding, if done right, is an huge task and should not be taken lightly. Aesthetic changes, like a new font for your logo, are just the tip of the iceberg.

11 August 2016 ~ 0 Comments

The C-Suite: How To Impress, Build Trust, And Educate

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Communicating the value of your marketing to the C-Suite isn’t always easy, especially when it comes to proving the effectiveness of your efforts.

03 August 2016 ~ 0 Comments

Quick Wins To Get Last Minute Leases

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Whether you love it or loathe it, the challenge of getting leases signed in the eleventh hour is often a hefty one. Thankfully there are proven tactics for generating traffic and closing leads that your leasing team can put to work immediately.

28 July 2016 ~ 3 Comments

Amenities and Services that Residents Actually Want

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To win as many renters as possible, apartment communities commonly offer an array of amenities and services, from WiFi lounges and dog parks to yoga classes and package delivery. However, it’s no secret that many of those perks are, at best, underutilized.

20 July 2016 ~ 1 Comment

The Best Ways To Handle Resident Feedback

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Whether it’s good or bad, resident feedback is useful. However, it can be difficult to obtain and requires a fairly quick response rate, which means apartment companies must have a process in place to handle it effectively.

13 July 2016 ~ 0 Comments

Incentive Programs Aren’t Just for Referrals Anymore

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For years, apartment companies have offered residents incentives for making referrals and paying their rent on time, but lately they’ve gotten a little more creative.

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