Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

April 26th: AIM Conference Preview!

17 February 2016 ~ 0 Comments

The Art of Storytelling in Apartment Marketing

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Apartment marketers are selling more than floor plans and features and amenities. You’re selling a lifestyle, and storytelling is one of the best ways to do that.

10 February 2016 ~ 0 Comments

Image Is Everything: Apartment Marketing Visuals

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As the old saying goes, “Image is everything.” This is especially true in apartment marketing, where prospects rely heavily on property photos in the early stages of the shopping process.

04 February 2016 ~ 0 Comments

Location, Location, Location: Using Geo-Targeting & Beacons To Market Apartments

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Location-specific advertising is all the rage in retail these days, but we expect its use to jump in the months ahead as more marketers outside the industry become familiar with it. Further, we think this new form of advertising —which uses a consumer’s location to provide them with particular ads on their mobile device— is […]

27 January 2016 ~ 2 Comments

Sound Strategies: SEO for Apartments

SEO
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With the majority of apartment hunters starting their search online, getting visitors to your property website is more important than ever before. Unfortunately, there’s no silver bullet for improving your search ranking.

20 January 2016 ~ 0 Comments

Tips, Tricks & Tools for Top-Notch Lead Follow-Up

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Although there are more resources than ever before to help you know when to contact prospects and which ones are the most interested in buying from you, follow-up is still a struggle for many apartment companies.

13 January 2016 ~ 0 Comments

Everyone’s A Critic: Managing Reviews

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People talk. It’s a fact of life, and these days talk about a business can happen in very public forums— often in the form of a review.

06 January 2016 ~ 0 Comments

New Year, New Goals

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The start of a new year presents the perfect opportunity to make change, so what better time to focus on what you want to do differently with your marketing?

16 December 2015 ~ 0 Comments

2015 Year In Review

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With 2015 coming to a close, it’s the perfect time to look back at what’s happened in apartment marketing over the last 12 months.

02 December 2015 ~ 0 Comments

Can Your Marketing Shine During The Holidays?

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The holiday season is known as “the most wonderful time of year.” But is it?

11 November 2015 ~ 0 Comments

Setting Your Property Apart Might Be Simpler Than You Think

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With more apartment hunters beginning their search online, Internet Listing Sites are more important than ever before, and properties have to set themselves apart when prospects contacts them through an ILS. But how?

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