Social media may have recently surpassed email in terms of total share of our time spent online, but email is still an incredibly effective way to reach your audience (and email is still the most popular online activity on smartphones). With that in mind, we asked Mark Juleen and DJ Waldow to help us understand [...]
With summer heat bearing down and air conditioners, fans and sprinklers cranking at full capacity around the country, we thought it would be a good idea to discuss ways to be more mindful of the energy, water and other resources we (and our residents) use at our properties. We connected with Kim Madrigal — a [...]
If there’s one apartment company that’s been recognized for its success using social media to reach it residents and prospects in the community, it’s Urbane Apartments in Royal Oak, Michigan. The founder of Urbane, Eric Brown, is a regular participant here on the Apartment Chat, but this time, we aimed the spotlight on him to [...]
Most of the time, this is a great industry that we work in. But at any given apartment community on any given day, we all know that anything can happen, from burglaries fires to rapes, drug busts or worse. Yet many apartment operators don’t have media policies and the training tools in place to help [...]
Yes, it’s the middle of March Madness, but that didn’t keep us from our regularly scheduled Friday chat. Our latest topic for discussion: Shopping the Leasing Team. There are no shortage of passionate opinions on this subject, and this discussion didn’t disappoint. Here are some of the highlights from the chat: Are “standard” shopping reports [...]
