Social media may have recently surpassed email in terms of total share of our time spent online, but email is still an incredibly effective way to reach your audience (and email is still the most popular online activity on smartphones). With that in mind, we asked Mark Juleen and DJ Waldow to help us understand [...]
When it comes to marketing your business online, you probably already know how important it is that your website and other online assets rank as high as possible on Google and the other major search engines. However, the search engines don’t publicize all the factors they take into account when ranking sites, so optimizing your [...]
Everyone seems to be experimenting with social media in some way, shape or form these days (regardless of whether you think it’s working or not). But one thing that many people seem to struggle with is how to manage their brand’s presence across so many different platforms. After Jonathan Saar from the Training Factor posted [...]
If there’s one apartment company that’s been recognized for its success using social media to reach it residents and prospects in the community, it’s Urbane Apartments in Royal Oak, Michigan. The founder of Urbane, Eric Brown, is a regular participant here on the Apartment Chat, but this time, we aimed the spotlight on him to [...]
Location is hot lately. Especially when it comes to location-based social networking sites like Foursquare, Gowalla and Brightkite. (Here’s a comparison between two of the more popular services, Foursquare and Gowalla.) A few #AptChat-ters have started testing marketing ideas using these services, and a number of others had expressed interest in the topic, so we [...]
