For Apartment Chat #21, our topic was Using Photos and Videos to Market Apartments. Here are some of the questions and highlights from the chat: Question 1: What are you doing to take advantage of photos and/or videos in your online marketing efforts? Carrie at Roscoe: I love using video tours, both on YouTube and [...]
This week, our topic was Lead Generation. Here are some of the questions and other highlights from the chat: Question 1: What is the most effective way to increase traffic: Print, online, events, or special offers? Becky Amross: For us, it is a combination of online/special offers. We increased our Craigslist Postlets and saw 7 [...]
We’d like to thank Doug Miller and Jen Piccotti from SatisFacts for leading a great conversation about resident retention on this week’s chat. They provided lots of hard-hitting stats about the true costs of resident turnover. Here are the questions that were discussed: Why does controlling resident turnover matter? What matters most to residents when [...]
