Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

November 17th: See you at NMHC OpTech!

11 November 2015 ~ 0 Comments

Setting Your Property Apart Might Be Simpler Than You Think

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With more apartment hunters beginning their search online, Internet Listing Sites are more important than ever before, and properties have to set themselves apart when prospects contacts them through an ILS. But how?

04 November 2015 ~ 0 Comments

How Savvy Marketers Use Social Media

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These days, incorporating social media in the marketing mix is second nature for most apartment marketers. However, many still wrestle with how to leverage it effectively.

28 October 2015 ~ 2 Comments

Package Deliveries

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With more folks shopping online, the number of home deliveries is climbing and many apartment communities are scrambling to keep up with the plethora of packages arriving on their doorsteps.

21 October 2015 ~ 0 Comments

ILS Advertising

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Renters are increasingly turning to ILSs throughout their apartment search, as they offer a wealth of inventory and rich media.

14 October 2015 ~ 0 Comments

The Price Is Right: Rent Rates & Ancillary Income

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Thanks to a low level of apartment vacancies, rent rates are rising across the country. This is good for landlords and challenging for apartment marketers.

07 October 2015 ~ 0 Comments

Selling Your Marketing To The C-Suite


Selling your marketing efforts to the c-suite can be tricky. Clear and concise communication is just the tip of the iceberg. You also have to build trust, and prove that your work has value.

30 September 2015 ~ 0 Comments

Advertising Efforts

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Getting the most of out your advertising dollars requires vigilance. Not only do you have to stay on top of technological innovations, you constantly have to measure the effectiveness of your efforts and adjust accordingly.

16 September 2015 ~ 0 Comments

The Ideal Apartment Marketing Team

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Imagine you had the power to reinvent your marketing department today to meet the ever-changing demands of the apartment industry. What would you do?

09 September 2015 ~ 0 Comments

Marketing Resources

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The marketers who participate in Apartment Chat are some of the most creative and innovative minds in multifamily. So it stands to reason that you keep an eye on others who are also doing exceptional work.

02 September 2015 ~ 0 Comments


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For our latest Apartment Chat, we turned the floor over to you. Prior to the chat, we posed a simple question: What marketing issues do you need help with right now?

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