“Should I stay or should I go?” It’s a question all renters eventually ask themselves. And whether or not they renew hinges more on an apartment community’s people, and how they resolve resident issues, rather than its things, like wine cellars and movie theaters.
If there’s one topic that just about everyone in the apartment industry has an opinion on, it’s staffing. And as marketing and leasing operations change, the number of people needed to get those jobs done on any given day fluctuates.
For our latest #AptChat, we took things back to basics. We wanted to know what apartment marketers consider essential to getting their job done right, what should be in place before they even think about investing in advertising.