Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

August 9th: The C-Suite: How To Impress, Build Trust & Educate

07 December 2016 ~ 0 Comments

Showcasing Your Marketing Accomplishments to Your Team


Marketers often have to prove their worth to the rest of their team, largely because their efforts are considered an expense rather than an investment.

30 November 2016 ~ 0 Comments

Conversion Goals: What Metrics Should Matter Most for Apartment Marketers


To be an effective marketer, you have to be able to glean insights from the metrics you’re tracking. But that’s often easier said than done.

16 November 2016 ~ 0 Comments

2016 NMHC OPTECH Conference & Exposition


This week’s #AptChat fell right in the middle of the 2016 NMHC OPTECH Conference & Exposition, so we thought it was the perfect time to talk about how tech trends are impacting apartment marketing.

10 November 2016 ~ 0 Comments

How to Deliver Bad News to Residents


No one likes being the bearer of bad news, but seeing as it’s an inescapable aspect of resident communication, it’s critical for apartment companies to know how to deliver it effectively and as painlessly as possible.

02 November 2016 ~ 0 Comments

Marketing Training for On-Site Employees


Obviously, marketing training for on-site employees is a must. What’s less clear is how to go about it.

26 October 2016 ~ 0 Comments

Philanthropy and Community Involvement


When you consider all the people living and working at apartment communities, it’s not hard to imagine that the multifamily industry could affect real change in neighborhoods across the country.

19 October 2016 ~ 0 Comments

Marketing Best Practices for Acquisitions and Management Takeovers


In the event of an acquisition or management takeover, thoughtful planning and organization pave the way for a smooth transition.

12 October 2016 ~ 0 Comments

Quick Social Media Wins Any Marketer Can Make Time For


Smart apartment marketers know that a strong social media presence is crucial, but many simply don’t have the time to manage numerous accounts for even one property or brand.

05 October 2016 ~ 0 Comments



You called the shots during our latest #AptChat, choosing the topics and asking the questions.

27 September 2016 ~ 1 Comment

Student Housing Today: Challenges and Opportunities


The student housing market presents particular challenges and opportunities. And with the 2016 NMHC Student Housing Conference and Exposition underway, as well as a new school year, we thought it would be an opportune time to discuss it.

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