Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

April 14th: Finding Your Brand DNA

10 April 2015 ~ 1 Comment

Meet The Marketer: Ryan Cox

Meet the Marketer - Ryan Cox

This is the second in an ongoing series. Our goal is to accelerate your learning curve by connecting you to some of the brightest minds and best marketers in the apartment industry. Is there someone you think we should feature in a coming post? Let us know! On July 23, 2014, Ryan Cox sent an […]

21 March 2015 ~ 2 Comments

Meet The Marketer: Sarah Greenough

Meet the Marketer - Sarah Greenough

Meet Sarah Greenough, Chief Marketing Officer and Senior Vice President at Princeton Properties in Massachusetts.

16 March 2015 ~ 0 Comments

The Top Trends in Apartment Websites

Top Trends in Apartment Websites copy

Your website is the hub of your property’s online presence. But with all of the different “moving pieces” that can go into your site, we wanted to take a closer look at what you’re doing for your property websites, including new design trends, features, content and more. Here are just a few of the highlights […]

08 March 2015 ~ 0 Comments

What Apartment Marketers Want from Internet Listing Services

What Apartment Marketers Want from ILSs

Debating the Internet Listing Sites (ILSs), including budgeting, ideas to improve performance, managing your listings and more. Here are the highlights from the #AptChat held on March 3rd, 2015.

22 February 2015 ~ 0 Comments

What Numbers Matter? Metrics and Reporting for Apartment Marketers

Apartment Marketing Reports and Key Metrics

Apartment marketing reports, key metrics and benchmarks, including a great debate about what Cost Per Lead should really look like. Here are the highlights from the #AptChat held on February 17, 2015.

14 February 2015 ~ 0 Comments

You, the Apartment Marketing Expert

You, the Apartment Marketing Expert

This week, the #AptChat was all about you … your role as an apartment marketer, how it’s evolving, and how you keep up in today’s ever-changing market. Here’s what you had to say. (Hit the links to jump straight to a specific question.) Q1: What is your role at your company, and what does that […]

08 February 2015 ~ 0 Comments

Multifamily Social Media: Recapping the 2015 #MFSMS

Multifamily Social Media Summit Recap on #AptChat

Hey stranger! After a bit of a hiatus, we’re beyond excited about the return of the Apartment Chat. A quick housekeeping note: Going forward, we’re moving the chat to Tuesdays at 12pm Eastern … hopefully this will allow more people to participate (or just follow along over their lunch break, whatever works). In this latest […]

14 January 2013 ~ 0 Comments

New Media Trends for Apartments

Our latest #AptChat focused on the latest trends in new media for apartments. We talked about evolving content strategies, managing media strategies, and what new media we’ll be implementing this year. Check out the highlights from our discussion, below: Question 1: What are the biggest trends in media that are currently affecting how you do […]

07 January 2013 ~ 0 Comments

The Biggest Apartment Industry Trends in 2013

The first #AptChat of the new year was all about the biggest trends that will affect the apartment industry in 2013. We discussed consumer trends, mobile technology, internal operations, and trends that are fading away this year. Check out the highlights below: @aptchat instragram is going to take off #aptchat — Jolene Sopalski (@JoleneSopalski) January […]

11 December 2012 ~ 0 Comments

Free-For-All Friday Recap

Our latest #AptChat was a Free-For-All Friday. We focused mostly on resident communications through newsletters, blogs and text messages. Check out the highlights from our discussion, below: @maggieforrent we are launching community blogs in January. Not seeing much interaction on FB.Survey Residents and they want a blog #AptChat — Jolene Sopalski (@JoleneSopalski) December 7, 2012 […]

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