Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

August 9th: The C-Suite: How To Impress, Build Trust & Educate

25 August 2016 ~ 0 Comments

Marketing Apartments To Pet Owners

[AptChat] Recap Feature Image (Create one full size for the Featured Image, then resize to 594px wide to embed in the post itself.) (39)

Having a pet-friendly community can be a make or break deal for most apartment hunters. Not only are residents looking for acceptance of all sizes and breeds without any additional rent fees, they are also looking for those unique modern conveniences that create a comfortable lifestyle for both them and their furry companions. Check out […]

17 August 2016 ~ 1 Comment

Rebranding an Asset: What You Need to Consider

Rebranding an Asset: What You Need to Consider

Rebranding, if done right, is an huge task and should not be taken lightly. Aesthetic changes, like a new font for your logo, are just the tip of the iceberg.

11 August 2016 ~ 0 Comments

The C-Suite: How To Impress, Build Trust, And Educate


Communicating the value of your marketing to the C-Suite isn’t always easy, especially when it comes to proving the effectiveness of your efforts.

03 August 2016 ~ 0 Comments

Quick Wins To Get Last Minute Leases

AptChat 8:2:16 large

Whether you love it or loathe it, the challenge of getting leases signed in the eleventh hour is often a hefty one. Thankfully there are proven tactics for generating traffic and closing leads that your leasing team can put to work immediately.

28 July 2016 ~ 3 Comments

Amenities and Services that Residents Actually Want

AptChat 7:26:16 large

To win as many renters as possible, apartment communities commonly offer an array of amenities and services, from WiFi lounges and dog parks to yoga classes and package delivery. However, it’s no secret that many of those perks are, at best, underutilized.

20 July 2016 ~ 0 Comments

The Best Ways To Handle Resident Feedback

#AptChat Image 7:19:16 large

Whether it’s good or bad, resident feedback is useful. However, it can be difficult to obtain and requires a fairly quick response rate, which means apartment companies must have a process in place to handle it effectively.

13 July 2016 ~ 0 Comments

Incentive Programs Aren’t Just for Referrals Anymore


For years, apartment companies have offered residents incentives for making referrals and paying their rent on time, but lately they’ve gotten a little more creative.

06 July 2016 ~ 0 Comments


AptChat 3:29:16 large image

During this week’s #AptChat, you ran the show. You chose the topics, you asked the questions, and we had a great discussion that spanned a variety of topics.

29 June 2016 ~ 0 Comments

The Best Marketing Tools That Don’t Break The Bank

AptChat 6:28:16 Large

Believe it or not, the best marketing tools don’t always carry a heavy price tag. There are lots of inexpensive or free tools, tactics and techniques that can help you accomplish a variety of goals, from generating traffic to creating quality images.

23 June 2016 ~ 0 Comments

Strategies for Building a Community of Brand Advocates

AptChat 6:21:16 Large

We talk a lot about creating a “sense of community” in apartment industry conversations and surveys. It’s common knowledge that building a strong, excited community that advocates for your brand has value, and we’re curious to know how you’re achieving that.

Pin It on Pinterest