Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

June 7th: Marketing Through the Move-In

29 June 2016 ~ 0 Comments

The Best Marketing Tools That Don’t Break The Bank

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Believe it or not, the best marketing tools don’t always carry a heavy price tag. There are lots of inexpensive or free tools, tactics and techniques that can help you accomplish a variety of goals, from generating traffic to creating quality images.

23 June 2016 ~ 0 Comments

Strategies for Building a Community of Brand Advocates

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We talk a lot about creating a “sense of community” in apartment industry conversations and surveys. It’s common knowledge that building a strong, excited community that advocates for your brand has value, and we’re curious to know how you’re achieving that.

15 June 2016 ~ 0 Comments

2016 NAA Education Conference & Expo

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For our latest #AptChat, we wanted to preview the National Apartment Association Education Conference & Exposition, as many of you are attending or following the conference hashtag on Twitter.

07 June 2016 ~ 0 Comments

Marketing Through The Move-In

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Yes, it’s important to attract new residents and increase renewals, but what are you doing to provide outstanding customer service after a renter signs on the dotted line?

02 June 2016 ~ 0 Comments

The New Social: Snapchat, Messenger, WhatsApp, Periscope and More

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With social platforms constantly cropping up, being a socially savvy marketer is no small feat— and the learning curve never really ends. So there’s no better time than the present to discuss what’s new, what’s next and, more importantly, where your customers are.

27 May 2016 ~ 0 Comments

The Art and Science of Remarketing for Apartments

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Apartment marketers know that fast, professional, relevant follow-up is key to closing a deal. Enter remarketing. This new-ish tactic (also known as retargeting) helps you stay in front of warm prospects as they surf Facebook, Google and other sites around the web.

18 May 2016 ~ 0 Comments

How to Get Seen: The Most Effective Traffic Generators

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After stops at the AIM and Landlord WebCon conferences, #AptChat has returned! We got back into the swing of things with a discussion about the best ways to generate website traffic, from Craigslist ads to content marketing. And if our chat is any indication, there are clear winners.

27 April 2016 ~ 1 Comment

AIM Conference 2016

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The 2016 Apartment Internet Marketing Conference is less than a week away, so we decided to discuss its key topics during our latest #AptChat.

21 April 2016 ~ 0 Comments

Decreasing Turnover & Increasing Renewals

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“Should I stay or should I go?” It’s a question all renters eventually ask themselves. And whether or not they renew hinges more on an apartment community’s people, and how they resolve resident issues, rather than its things, like wine cellars and movie theaters.

13 April 2016 ~ 0 Comments

Staffing for Effective Marketing & Leasing: Is There a Secret Sauce?

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If there’s one topic that just about everyone in the apartment industry has an opinion on, it’s staffing. And as marketing and leasing operations change, the number of people needed to get those jobs done on any given day fluctuates.

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