Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

August 9th: The C-Suite: How To Impress, Build Trust & Educate

18 January 2017 ~ 0 Comments

Content Marketing for Apartments

content marketing for apartments

One way to attract prospects and convert them to renters —and retain those renters— is to create and distribute content that’s valuable and relevant to them. It’s a technique called content marketing, and it’s become incredibly popular.

12 January 2017 ~ 0 Comments

Marketing Inspiration from Outside the Apartment Industry


Marketing campaigns, social media content, community engagement and more from outside the apartment industry can serve as valuable inspiration to those of us in it.

21 December 2016 ~ 0 Comments

Marketing New Year’s Resolutions


With a new year on the horizon, it’s the perfect time to think about what we’d like to change about our marketing efforts and what we’d like to accomplish in 2017.

14 December 2016 ~ 0 Comments

Predicting the Future of Apartment Marketing


The future is technology-focused, according to #AptChat Nation, who cited artificial intelligence, automation, and virtual reality as key components in tomorrow’s apartment marketing.

07 December 2016 ~ 0 Comments

Showcasing Your Marketing Accomplishments to Your Team


Marketers often have to prove their worth to the rest of their team, largely because their efforts are considered an expense rather than an investment.

30 November 2016 ~ 0 Comments

Conversion Goals: What Metrics Should Matter Most for Apartment Marketers


To be an effective marketer, you have to be able to glean insights from the metrics you’re tracking. But that’s often easier said than done.

16 November 2016 ~ 0 Comments

2016 NMHC OPTECH Conference & Exposition


This week’s #AptChat fell right in the middle of the 2016 NMHC OPTECH Conference & Exposition, so we thought it was the perfect time to talk about how tech trends are impacting apartment marketing.

10 November 2016 ~ 0 Comments

How to Deliver Bad News to Residents


No one likes being the bearer of bad news, but seeing as it’s an inescapable aspect of resident communication, it’s critical for apartment companies to know how to deliver it effectively and as painlessly as possible.

02 November 2016 ~ 0 Comments

Marketing Training for On-Site Employees


Obviously, marketing training for on-site employees is a must. What’s less clear is how to go about it.

26 October 2016 ~ 0 Comments

Philanthropy and Community Involvement


When you consider all the people living and working at apartment communities, it’s not hard to imagine that the multifamily industry could affect real change in neighborhoods across the country.

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