Welcome to the Apartment Chat!

#AptChat is a discussion about the apartment industry that takes place on Twitter every Tuesday at 12pm Eastern. Anyone is welcome to join.

August 9th: The C-Suite: How To Impress, Build Trust & Educate

19 October 2016 ~ 0 Comments

Marketing Best Practices for Acquisitions and Management Takeovers


In the event of an acquisition or management takeover, thoughtful planning and organization pave the way for a smooth transition.

12 October 2016 ~ 0 Comments

Quick Social Media Wins Any Marketer Can Make Time For


Smart apartment marketers know that a strong social media presence is crucial, but many simply don’t have the time to manage numerous accounts for even one property or brand.

05 October 2016 ~ 0 Comments



You called the shots during our latest #AptChat, choosing the topics and asking the questions.

27 September 2016 ~ 1 Comment

Student Housing Today: Challenges and Opportunities


The student housing market presents particular challenges and opportunities. And with the 2016 NMHC Student Housing Conference and Exposition underway, as well as a new school year, we thought it would be an opportune time to discuss it.

21 September 2016 ~ 0 Comments

Outreach Marketing in a Digital World


Outreach marketing can reap a lot of rewards for your apartment community, but it’s important to remember that the reason you partner with another business is just as important as what you stand to gain.

15 September 2016 ~ 0 Comments

2016 MFE Multifamily Executive Conference


The theme of next week’s MFE Multifamily Executive Conference is “Operational Excellence,” so it seemed particularly timely to discuss how marketing and operations folks can collaborate effectively.

31 August 2016 ~ 0 Comments

How to Market During the Slow Season


Instead of viewing the slower leasing season as a problem, view it as an opportunity— or several. A chance to switch up your message, to focus on resident events, to catch up on tasks that were abandoned during busier months and more.

25 August 2016 ~ 0 Comments

Marketing Apartments To Pet Owners

[AptChat] Recap Feature Image (Create one full size for the Featured Image, then resize to 594px wide to embed in the post itself.) (39)

Having a pet-friendly community can be a make or break deal for most apartment hunters. Not only are residents looking for acceptance of all sizes and breeds without any additional rent fees, they are also looking for those unique modern conveniences that create a comfortable lifestyle for both them and their furry companions.

17 August 2016 ~ 1 Comment

Rebranding an Asset: What You Need to Consider

Rebranding an Asset: What You Need to Consider

Rebranding, if done right, is an huge task and should not be taken lightly. Aesthetic changes, like a new font for your logo, are just the tip of the iceberg.

11 August 2016 ~ 0 Comments

The C-Suite: How To Impress, Build Trust, And Educate


Communicating the value of your marketing to the C-Suite isn’t always easy, especially when it comes to proving the effectiveness of your efforts.

Pin It on Pinterest